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We're Erica + Jon, professional photographers, Mr + Mrs and Mom + Dad. We like to share insights into our industry, behind the scenes and stories about our life and chips + salsa obsession.

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A really important thing we found to be true early on in our business is the importance of being able to effectively communicate with our …

How to Make a Brand Photoshoot Shot List

Branding Tips, Photography Education

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When it comes to a successful brand photoshoot, we preach the same mantra over and over again: “Preparation is the Key to Success.” This has …

Three Things to Look for in a Photoshoot Location

Branding Tips, Photography Education

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There are very few questions we field more regularly than questions about our props. We’re not sure if it’s because of how fun they are …

All About Props

Branding Tips, Photography Education

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In our experience working with brands, we’ve come to classify brands in two ways: Personal Brands and Business Brands. As many different brands and …

The Personal Brand Vs. The Business Brand

Branding Tips

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As we’ve been working with more and more photographers looking to grow their brand photography business through our Virtual Mentoring Sessions or In-Person Workshops, …

The Importance of a Brand Statement

Branding Tips, Photography Education

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We have been so blessed for the last decade to enjoy a healthy economy and prosperity that opened up opportunities for so many to begin …

COVID-19: What Your Brand Should Be Doing

Branding Tips

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When we started in the photography business we were wedding and lifestyle photographers. We built our business around the amazing experience our clients could expect, …

The Importance of Understanding the Brand

Branding Tips, Photography Education

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One of the most common questions we hear from other photographers interested in the brand photography space starts at the very beginning – getting started. …

How to Build a Client Base

Branding Tips, Photography Education

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When we receive a new client inquiry, one of the first things we do is set up a phone call to talk over their brand, …

How to Find a Personal Branding Shoot Location

Branding Tips, Photography Education

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Over the last couple of years, we’ve shot with personal brands of all kinds. The content creation challenge is REAL for personal brands. Oftentimes, personal …

5 Tips for a Successful Personal Brand Shoot

Branding Tips, Photography Education

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