The Jack Johnson song was one of our favorites when we dated as teens, and that phrase couldn’t be any more true today. Just after college we married and Jon started an unexpected career in the tractor industry. After six years of twelve hour-plus days spent apart, and with two children at home, we knew we needed a change.
In an unexpected move, we uprooted our family and landed in Vancouver, Washington where Jon stayed working in the tractor industry and we experienced everything the Pacific Northwest had to offer. It was there that we realized just how badly we wanted to spend each and every moment together. At Erica’s prompting, we purchased a second camera and she began teaching Jon everything she knew about photography. We created a side hustle taking every opportunity we had to shoot and build our reputation.
It was a late night conversation that led us to realize that another change needed to take place. This one, incomparably more risky than anything we had ever done together. We announced that we’d be leaving behind friends and family in Washington to move back to Arizona, say goodbye to the steady income of Jon’s eight year career in tractor sales, and start our own business.
We took the risk, made the move, and jumped headfirst into entrepreneurship - something we knew absolutely nothing about. Time and experience proved to be the greatest teachers, and we eventually found our own lanes in branding and lifestyle photography. In the time since, we’ve been working together to bring value to incredible brands and families and positively impact everyone we have the opportunity to work with!