YES! I’m Ready to Build a Real Brand Photography Business
YES! I’m Ready to Build a Real Brand Photography Business
Discover
$2k → $15k Brand Project
Booked a $7K corporate branding job
$650 → $4,900 BRAND SHOOTS
How to Book High-Paying Brand Clients Without Guessing What to Charge
If you’re stuck in low-paying shoots, it’s not your talent holding you back…
it’s the business model you’ve been taught to follow.
Real results from photographers who fixed their business model:
Why Most Brand Photographers Stay Stuck Under $2K Shoots…
No Matter How Good Their Photos Are.
It’s not your photos.
It’s not your portfolio.
And it’s not “finding better clients.”
It’s that your business is built on a model that was never designed to scale.
If This Sounds Like You…
Right now, you might feel like:
You’re booking work… but it’s inconsistent
You’re charging… but never confidently
You’re busy… but not actually growing
You’re improving your work… but your income isn’t reflecting it
And no matter what you try…
It still feels like you’re guessing.
Right now, you might feel like:
You’re booking work… but it’s inconsistent
You’re charging… but never confidently
You’re busy… but not actually growing
You’re improving your work… but your income isn’t reflecting it
And no matter what you try…
It still feels like you’re guessing.
Here’s the part no one is saying clearly
- pricing problem
- marketing problem
- or confidence problem
But none of those are the real issue.
You have a business model problem.
- pricing problem
- marketing problem
- or confidence problem
But none of those are the real issue.
You have a business model problem.
Now booking 4–5 consults a week
booked her first $1,400 brand shoot
$350 to $2,500 For The Same Shoot
This is what happens when photographers fix the model:
There’s a cycle most photographers never realize they’re operating inside:
📸 Shoot → 💻 Deliver → 🔁 Repeat
You book a shoot
Deliver images
Get paid once
Start over from zero
There’s a cycle most photographers never realize they’re operating inside:
📸 Shoot → 💻 Deliver → 🔁 Repeat
You book a shoot
Deliver images
Get paid once
Start over from zero
The model almost everyone is stuck in
YES! I’m Ready to Stop Guessing
and Build This Right
But it’s actually a loop.
And no matter how good you get…
That model will always cap your income.
Read this carefully:
You can get better.
You can raise your prices.
You can even book more clients.
And still stay stuck in that cycle.
Because the problem isn’t how hard you’re working…
It’s the model you’re working inside of.
But it’s actually a loop.
And no matter how good you get…
That model will always cap your income.
Read this carefully:
You can get better.
You can raise your prices.
You can even book more clients.
And still stay stuck in that cycle.
Because the problem isn’t how hard you’re working…
It’s the model you’re working inside of.
And it feels like a business...
YES! I’m Ready to Stop Guessing
and Build This Right
This is why things feel harder than they should
This is why things feel harder than they should
- You hesitate when quoting higher numbers
- Clients push back or question your value
- You feel like you're "not quite there yet"
But because you were never shown how brand photography actually MAKES money.
So you try to fix it…
- raising your prices
- posting more consistently
- tweaking your packages
- studying what other photographers are doing
Because you're trying to optimize a model that’s fundamentally broken.
And on top of that…
the world feels uncertain
Things feel uncertain right now.
AI is changing the creative industry fast
The economy feels tighter than it has in years
Clients are more cautious with spending
And there’s constant noise about what’s coming next
And if you’re being honest…
It’s easy to start questioning everything.
“Is this the right time to grow?”
“What if this industry changes?”
“What if clients stop investing in photography?”
But this isn’t new
There was a time when:
- Film photographers believed digital would ruin the craft
- Professionals said DSLRs would flood the market and kill pricing
- When labs disappeared, people thought photography would lose its value entirely
- When Photoshop became accessible, the fear was “anyone can do this now”
And every single time…People said the same thing:
“This is the end.”
But that’s not what actually happened
They struggled.
The photographers who adapted?
They built entirely new levels of income and opportunity.
And now we’re in that moment again
And now we’re in
that moment again
Faster. Louder. Unpredictable.
And it’s easy to think:
“What if this replaces what I do?”
Here’s the truth
Tools don’t replace businesses.
Weak positioning gets replaced.
Generic work gets replaced.
Undifferentiated photographers get replaced.
But photographers who understand how to create value for a business?
They become MORE valuable, not less.
Tools don’t replace businesses.
Weak positioning gets replaced.
Generic work gets replaced.
Undifferentiated photographers get replaced.
But photographers who understand how to create value for a business?
They become MORE valuable, not less.
The real problem isn’t what’s happening out there
- the economy
- AI
- client behavior
And they think:
“That’s why I’m not growing.”
But the real issue isn’t out there.
It’s how your business is built.
- the economy
- AI
- client behavior
And they think:
“That’s why I’m not growing.”
But the real issue isn’t out there.
It’s how your business is built.
Because if your model is this…
- Book a shoot
- Deliver images
- Get paid once
- Start over
Then yes…
You will always feel at the mercy of the market.
- Book a shoot
- Deliver images
- Get paid once
- Start over
Then yes…
You will always feel at the mercy of the market.
But the photographers scaling right now?
They’ve just built something that works anyway.
They price based on value - not guesswork
They understand licensing and usage
They’ve created offers businesses actually need
They’ve built a system - not just a skill
So the real question isn’t…
It’s:
“Do I have a business that can survive and grow in any market?”
Because if the answer is no…
That’s not an industry problem.
That’s a structure problem.
YES! I’m Ready for a Better Way to
Run My Business
So what actually fixes this?
“Okay… so what do I need to change?”
Because if the problem isn’t your camera…
or your portfolio…
or your effort…
Then what actually moves the needle?
You need a different way to structure your business.
A business that doesn’t rely on…
You need a system.
A way to structure your work so it actually creates:
This is the part most photographers never get.
It’s not about working more.
Or getting better at your craft.
It’s about building a business that actually supports the kind of
work and life you want to have.
“Okay… so what do I need to change?”
Because if the problem isn’t your camera…
or your portfolio…
or your effort…
Then what actually moves the needle?
You need a different way to structure your business.
A business that doesn’t rely on…
You need a system.
A way to structure your work so it actually creates:
This is the part most photographers never get.
It’s not about working more.
Or getting better at your craft.
It’s about building a business that actually supports the kind of
work and life you want to have.
- guessing your pricing
- chasing random clients
- or starting from zero after every shoot
- guessing your pricing
- chasing random clients
- or starting from zero after every shoot
- consistent revenue
- higher-value clients
- and long-term growth
- consistent revenue
- higher-value clients
- and long-term growth
BRAND PHOTOGRAPHY BUSINESS ACCELERATOR
- generic marketing tactics
- social media growth hacks
- or “just raise your prices” advice
- generic marketing tactics
- social media growth hacks
- or “just raise your prices” advice
This is the system behind how brand photographers actually get paid.
That's exactly why we built...
That's exactly why we built...
YES! Show Me How to Build This Business
Inside BPBA, You will...
Use licensing to unlock revenue most photographers leave on the table
And create a business that doesn’t reset to zero after every shoot
Build a client experience that positions you at a premium level
Structure your offers so clients expect higher investment
Price your work based on value – not guesswork
I NEED THIS!
It’s to help you operate like a CEO with a real business model.
So instead of wondering:
what to charge
how to respond to inquiries
or whether a client will say yes
You have:
a clear system you can rely on every time.
So instead of wondering:
what to charge
how to respond to inquiries
or whether a client will say yes
You have:
a clear system you can rely on every time.
Because the goal isn’t to make you a better photographer.
Because the goal isn’t to make you a better photographer.
Make 5-Figure Photoshoots Your New Normal.
Welcome to your new reality
That's exactly what you can expect working with brands, IF you know how to market and price your work the right way.
"I booked my first big corporate branding job and made over $7,000."
“I signed up for the E + J Brand Photography Business Accelerator course this past Spring.
A month later, I booked my first big corporate branding job at a new osteopathic college nearby. That booking ended up grossing over $7,000, with more to come from that college since I’m now their go-to photography studio.
If you choose to invest in Erica & Jon’s course, and you take action with their method, it will pay off quickly and also give you the reference material you really do need as you’re taking on new jobs along the way.”
real LIFE
STORIES
real LIFE STORIES
E+J COMMUNITY
Result: Landed a $7K corporate branding client and became their go-to studio after joining BPBA
- Jason C.
What happens when photographers fix their business model...
What happens when photographers fix their business model...
"I’ve 4X’d my brand shoot rates - and finally know exactly how to price with confidence."
“Before BPBA, I came from the wedding world and had no idea how to price or license brand work.
Since joining, I’ve quadrupled what I charge for branding shoots and finally feel confident putting pricing together for my clients.
I understand my value, I understand licensing, and I’m backed by a community and mentors who actually care."
Result: Quadrupled her branding shoot rates and mastered licensing after transitioning from weddings to brands
- Megan W.
"My first $15k shoot - I would've charged $2k before BPBA!"
“I joined BPBA to learn how to price my services better and to use the contracts and releases Erica + Jon provide.
A few months later, a brand I’d freelanced for asked for a video quote — and I applied everything I learned inside BPBA.
I closed a $15,000 shoot, my biggest project ever. Before BPBA, I would’ve charged $2,000 for the exact same job.”
- Bruno C.
Result: Closed a $15K brand shoot by applying BPBA’s pricing and contracts system
Ready to finally charge for your value?
Ready to finally charge for your value?
Jason, Megan, and Bruno didn’t do anything magical. They simply learned how to price with confidence and use BPBA’s contracts + systems to back it up.
Jason, Megan, and Bruno didn’t do anything magical. They simply learned how to price with confidence and use BPBA’s contracts + systems to back it up.
You can do the same. Let’s get your next client paying premium rates that actually reflect your talent.
YES! I’m Ready to Get Results Like This!
immediate. unlimited.
lifetime Access.
No recurring membership fees. No annual subscriptions. Always available for you.
BY ERICA+ JON
GET STARTED TODAY
The Brand Photography Business Accelerator
The step by step marketing + pricing system proven to attract your dream clients, work less hours, and scale your business to 6-figures and beyond!
introducing...
How to Market yourself as a brand Photographer
Lesson 1: Understanding Who You're Talking To
Module 1
Lesson 2: Discovering Your Marketing Story
Lesson 3: How to Position Your Website
Lesson 4: Website Best Practices / SEO
Your Most Powerful Marketing Tool: The Client Experience
Lesson 1: Why the Client Experience?
Module 2
Lesson 2: Client Communication
Lesson 3: Gifting Your Clients
Lesson 4: Client Experience During the Shoot
Multiple 6-Figure Business Workflow
Lesson 1: Our Complete Project Workflow
Module 3
Lesson 2: How to Sell Without Selling
Lesson 3: Managing Client Projects
Lesson 4: Delivering and Hosting Final Photos
Multiple 6-figure Pricing model
Lesson 1: Understanding the Value of Brand Photos
Module 4
Lesson 2: The Number One Thing Holding Your Pricing Back
Lesson 3: Introducing the 4 Building Block Pricing System™
Building Block #1 - The Creative Rate
Lesson 1: What is Your Creative Rate?
Module 5
Lesson 2: Establishing Your Creative Rate
Building Block #2 - Value Add Services
Lesson 1: What are Value Add Services?
Module 6
Lesson 2: Choosing Your Value Add Services
Lesson 3: Establishing Pricing for Value Add Services
Building Block #3 - Image Licensing
Lesson 1: What is Image Licensing?
Module 7
Lesson 2: Demystifying "Big, Scary" Licensing Terms
Lesson 3: How to Build an Image License
Lesson 4: How to Price an Image License
Lesson 5: How to Position Your Social Media
Lesson 6: Social Media Marketing
Lesson 7: Building Your Brand Portfolio
Lesson 8: Creating Your Media Kit
Lesson 9: Networking + Collaborations
Lesson 5: How to Create Recurring Revenue with Licensing
Building Block #4 - Additional Revenue
Lesson 1: What Are Additional Revenue Opportunities?
Module 8
Lesson 2: Identifying Photoshoot Expenses
Lesson 3: Identifying Post-Production Expenses
Pricing Nuances for Different Brands
Lesson 1: Pricing Nuances for Personal Brands
Module 9
Lesson 2: Pricing Nuances for Commercial Brands
Lesson 3: Pricing Nuances for Product Brands
Lesson 4: Pricing Nuances for Stock Photography
Contracts
& Releases
Lesson 1: Everything You Need to Know About Contracts
Module 10
Lesson 2: Everything You Need to Know About Releases
Putting Together Your Proposal & Contract
Lesson 1: Pricing Psychology to Close More Sales
Module 11
Lesson 2: Proposal + Contract for Personal Brand
Lesson 3: Proposal + Contract for Commercial Brand
Lesson 4: Proposal + Contract for Product / Stock Photography
This is how we fix the
‘shoot → deliver → repeat’ model…
This is how we fix the
‘shoot → deliver → repeat’ model…
Never stare at a blank screen wondering what to say again. Get these complete copy + paste emails for every step of your client experience!
$149 VALUE!
Have peace of mind knowing your business is legally protected for any situation you could face. This is the complete collection of brand photography contracts for your business, including our Brand Photography Service Agreement, Commercial Image Rights Agreement and model + location releases! (We paid our attorney $7,609 to create these for our business, and now they can protect yours, too!)
The Contract Bundle
$7,609 VALUE!
The E+J Client Email Templates
Sometimes, the easiest way to get ahead is to get creative. Whether you’re looking for quick cash or consistent income, here’s how you can find $2,000 in your daily life with practical, straightforward ideas. You can tackle many of these on the weekends or in your spare time.
60 Ways to Make $1999 in 60 days
Receive the Brand Questionnaire, Brand Photoshoot Planning Template, & Location Planning Template as the creative backbone to your new multiple 6-figure client experience!
The Planning Bundle
$477 VALUE!
Implement in real time with Erica + Jon with 12 months of FREE ACCESS to our membership with live monthly group Q+A sessions. We are an open book and answer every single question you have because you don't have to do this alone!
Access to live Coaching Membership
$9,997 VALUE!
TOTAL BONUS VALUE:
$20,231!
Limited time bonuses...
Plus These
Entrepreneurship can feel lonely, but you'll never feel alone inside of our student community full of kind, like-minded brand photographers to help and encourage you in your business!
E+J STUDENT FACEBOOK COMMUNITY
$1,999 VALUE!
YES! I Want Everything Included in BPBA
real LIFE STORY
E+J COMMUNITY
"I landed a $21,000 job - and finally confident I wasn’t leaving money on the table"
"Using Erica + Jon’s Pricing Worksheet and formulas, I was able to establish the building blocks for custom pricing and determine my rates in a way that made sense like never before.
I quoted the project feeling confident I wasn’t leaving money on the table or compromising my value.
I got the $21 THOUSAND DOLLAR job!"
It’s a game-changer knowing I can move forward with more confidence and clarity with custom quotes in the future.
Result: Used BPBA’s pricing formulas to confidently quote and close a $21K project
- Sarah T.
Most brand photographers WANT to make more money, but feel like the path to getting there is clouded in mystery and ‘insider secrets’ they can’t figure out from the outside looking in.
We believe EVERY brand photographer who wants to create success with their camera serving brands should have the opportunity to make more money and that’s why we are blowing the doors off of the tightly held secrets of marketing and pricing for brand photography!
Most brand photographers WANT to make more money, but feel like the path to getting there is clouded in mystery and ‘insider secrets’ they can’t figure out from the outside looking in.
We believe EVERY brand photographer who wants to create success with their camera serving brands should have the opportunity to make more money and that’s why we are blowing the doors off of the tightly held secrets of marketing and pricing for brand photography!
MAKE MORE MONEY?
heck yes!
CHECK IT OUT
Have you ever made $6,000 sitting on your couch...
We have.
And We'll Show You How to Do It, Too!
...On Work You Photographed 2 Years Prior?
SUCCESSFUL BRAND PHOTOGRAPHERS DON'T ASK
THEY ASK... "WHAT IS IT COSTING ME TO HAVE THIS?"
Not
How much time are you wasting trying to figure things out yourself and feeling stuck and unhappy with the results?
How many hours are you wasting chasing dream clients with the latest instagram trends only to attract less than ideal clients to your business?
How much sleep are you losing battling anxiety and worrying about the pricing you send to prospective clients, constantly wondering if you asked for too much or too little?
How much money are you losing by guessing how to price your brand photography and not booking clients?
"How much Does it cost?"
?
?
?
?
"Before BPBA, I was waffling… now I have the freedom and flexibility I dreamed of."
“Before BPBA, I was waffling…After BPBA, I became more confident in working with clients and companies that aligned with my vision of success.
BPBA gives you the tools you need to book virtually any kind of client you’d like!
My intent when learning brand photography was to free up my family and weekend time — I wanted the freedom to travel with my husband on short notice.
I have that freedom now!”
- Donna T.
Result: Gained confidence, aligned with ideal clients, and built the freedom-filled business she wanted
Donna understood this and saw...
Donna understood this and saw...
E+J COMMUNITY STORY
enroll now!
"I booked $4,900 — up from $650 — for the same Work for the same company."
"In 2023, I did headshots for a real estate company — 15 people, $650 total.
Fast forward to July 2025: I had just joined BPBA, went straight into the 4-Step Pricing framework, and quoted and booked that same company $4,900 for their next headshot session — with two different rates for the two types of licenses!
I’ve only scratched the surface with BPBA, but the confidence I’ve found is huge.
I used to second-guess every number I sent — now I send proposals knowing exactly what my work is worth.”
Result: Used BPBA’s pricing system to 7× her rates and quote with confidence
- Alyce H.
You don’t need “perfect timing”
...you just need the right system.
You don’t need “perfect timing”
...you just need the right system.
Alyce didn’t wait until she felt “ready.” She used our 4-Step Pricing Method and turned a $650 gig into a $4,900 one.
Alyce didn’t wait until she felt “ready.” She used our 4-Step Pricing Method and turned a $650 gig into a $4,900 one.
The photographers seeing these wins aren’t more talented. They’re just equipped with the right tools and guidance.
The photographers seeing these wins aren’t more talented. They’re just equipped with the right tools and guidance.
Enroll in BPBA Now and GET THE SYSTEM
Successful brand photographers make their decisions based on the business they want to build, the clients they want to serve, and the type of life they want to bring to their family.
which will you choose?
Struggling photographers make their decisions on their current circumstances, financial challenges, and level of business.
Here’s what thIS looks like in practice…
BY ERICA+ JON
Brand Photography Business Accelerator (BPBA)
You’ll get access to all 11 learning modules, resources, guides, templates, and everything you need to be successful marketing and pricing your 6-figure+ brand photography business!
$10,995
value!
Never stare at a blank screen wondering what to say again. Get these complete copy + paste emails for every step of your client experience!
$149 VALUE!
Have peace of mind knowing your business is legally protected for any situation you could face. This is the complete collection of brand photography contracts for your business, including our Brand Photography Service Agreement, Commercial Image Rights Agreement and model + location releases! (We paid our attorney $7,609 to create these for our business, and now they can protect yours, too!)
The Contract Bundle
$7,609 VALUE!
The E+J Client Email Templates
Sometimes, the easiest way to get ahead is to get creative. Whether you’re looking for quick cash or consistent income, here’s how you can find $2,000 in your daily life with practical, straightforward ideas. You can tackle many of these on the weekends or in your spare time.
60 Ways to Make $1999 in 60 days
Receive the Brand Questionnaire, Brand Photoshoot Planning Template, & Location Planning Template as the creative backbone to your new multiple 6-figure client experience!
The Planning Bundle
$477 VALUE!
Implement in real time with Erica + Jon with 12 months of FREE ACCESS to our membership with live monthly group Q+A sessions. We are an open book and answer every single question you have because you don't have to do this alone!
Access to live Q+A Membership
$9,997 VALUE!
TOTAL BONUS VALUE:
$20,231!
Limited time bonuses...
Plus These
Entrepreneurship can feel lonely, but you'll never feel alone inside of our student community full of kind, like-minded brand photographers to help and encourage you in your business!
E+J STUDENT FACEBOOK COMMUNITY
$1,999 VALUE!
A small investment compared to the 6-figure + business you'll be building.
When you enroll today, you’ll get access to everything for just:
$31,226
ENROLL NOW
PAYMENT PLANS AVAILABLE
TOTAL BONUS VALUE:
$20,231
WHEN YOU ADD IT ALL UP, THAT'S A VALUE OF:
$31,226
$1999
exclusive launch price!
and regularly book brand photography sessions with brands investing thousands of dollars per shoot.
Dream clients that once felt out of reach and unattainable are now regular customers.
and regularly book brand photography sessions with brands investing thousands of dollars per shoot.
Dream clients that once felt out of reach and unattainable are now regular customers.
our students 2x, 3x, and 4x their income
Your only regret will be
that you didn't start bpba sooner.
Your only regret will be
that you didn't start bpba sooner.
What would you do with doubled revenue and dream clients to call your own?
real LIFE STORY
E+J COMMUNITY
"I just booked a $2,500 brand session — I would’ve charged $330 before BPBA!"
“Learning from Erica and Jon has been a GAME CHANGER for my business as I step into the brand photography industry!
The combination of knowledge they share with the loving push to charge your value sets them in a category all their own.
I just booked and shot a brand session for $2,500 when I would have only charged $330 prior to all that I’ve learned from them — WHAT?!"
Result: That’s a 658% increase on her very next brand shoot!
Listen to MORE OF Lauren's story!
- Lauren Z.
Ready to believe in your value and get paid for it?
Ready to believe in your value and get paid for it?
Lauren 7×’d her rates on her very next shoot using what she learned inside BPBA.
Lauren 7×’d her rates on her very next shoot using what she learned inside BPBA.
You don’t need more experience...you need the right system.
You don’t need more experience...you need the right system.
I'M READY FOR GROWTH LIKE THIS THROUGH BPBA!
LET US BE 100% REAL WITH YOU
Brand Photography Brand Accelerator is the most comprehensive program of its kind, built for serious and ambitious photographers ready to dominate the brand photography space and increase revenue and efficiency. Our community is filled with motivated entrepreneurs who are open to new ideas that can catapult them to success. When you join, you'll become one of them.
HERE'S THE DEAL
guarantee
SUCCESS
365 Day
We're so confident in this program that we're willing to put our money where our mouth is. Literally.
If you don't make your investment in BPBA back on your first 3 photoshoots utilizing the knowledge you've learned, we'll not only refund your purchase, but we'll pay YOU $100! Full Details Here.
but truth be told, YOU Won't be needing it...
- Julie M.
Take a look at Julie's Story!
Well guys, it looks like Erica + Jon won't be giving me that $100 because within 2 weeks of purchasing the Course, I have made my money back x2 - on top of my typical photography rate!
"Within 2 weeks of purchasing the Course, I've made my money back x2!"
(BPBA formerly known as The Pricing + Licensing Course)
ENROLL NOW RISK FREE!
real LIFE STORY
E+J COMMUNITY
"Two $5K clients in 3 weeks — BPBA works!"
“Thanks to Erica + Jon’s pricing guide, guidance, and confidence-boosting ability, I stuck with it and knew the right clients would come!
In the last 3 weeks, I’ve booked two ideal clients, both $4,000 to $5,000 — proof that you can make your investment in education back and more!
By middle of Q2, I anticipate exceeding all of last year’s profit!”
- Alissa C.
Result: Booked back-to-back $4K–$5K clients and quickly recouped her BPBA investment
"None of them made sense until I watched your class!"
Real students. real success.
- miranda
"You need to purchase this course. You WON'T be disappointed."
Real students. real success.
- MICHELLE
"I can now send proposals and am confident with what I'm quoting"
Real students. real success.
- MEGAN
"Hit the nail on the head for what we needed to learn to be more profitable"
Real students. real success.
- MEAGAN
WHAT BPBA BRAND PHOTOGRAPHERS ARE SAYING:
WHAT BPBA BRAND PHOTOGRAPHERS ARE SAYING:
We're here for your success
This isn't just another course you'll join with good intentions but never complete...
Every single module has action plans that walk you through exactly how to implement what you are learning into your business and guide you through baby steps to see
We've built in accountability to help you succeed
Big
Results in your business!
"One of the only courses I have purchased that I want to continue watching!"
Real students. real success.
- Rachel
"Binged it in 2 days and implementing now!"
Real students. real success.
- Lindsey
"Absolutely blown away! This huge weight has been lifted off of my shoulders!"
Real students. real success.
- Sarah
WHAT SUCcESSFUL PHOTOGRAPHERS ARE SAYING ABOUT BPBA:
WHAT SUCcESSFUL PHOTOGRAPHERS ARE SAYING ABOUT BPBA:
We’ve personally made the transition from lifestyle and wedding photography into the brand photography space and today run a thriving, life-giving, multiple 6-figure brand photography business.
Today, our work with brands like the Chicago White Sox, Fabletics, Soft Scrub and Snuggle has been featured on billboards, utilized on storefront signs and published in magazine spreads across the country. Our own story of transition from lifestyle and wedding photography to multi-6 figure success in brand photography has inspired us to help photographers just like you create incredible, life-giving businesses in the brand photography space.
Hey! We're Erica + Jon -
brand photographers, educators, and creators of the brand photography business accelerator.
Get to know your teachers
As Seen on:
But we’ve sat where you are today…
We’ve laid awake at night wrestling with how to price for brand clients and fearing the impending $0 balance in our bank account.
We’ve sat sick to our stomachs, wondering what in the world we were doing, and positive our clients were wondering the same and thought we were imposters.
We’ve known we were missing out on revenue simply because there was information we didn’t know, but we had no idea where to discover it.
After taking the long, painful, years-long journey to discover where we were going wrong, understand exactly how to market and attract dream brand clients, and develop a scalable pricing system to serve brands,
We finally found the success we were looking for!
And now we’ve taken ALL of the secrets we Wish We would have known back then...
6 Figure Brand Photography Business!
And Brought Them Together For You In A Proven, Step-By-Step Program That Hands You The Keys To Your Very Own
Are you ready to learn our proven brand photography marketing and pricing strategies, get access to step-by-step action plans, guides, and frameworks, and be equipped with everything you need for a 6-figure brand photography business?
LEARN THE EXACT PRICING MODEL WE USE TO WORK WITH BRANDS LIKE...
BPBA is 10,000% worth it — and it’s given me both confidence and freedom!
“BPBA is 10,000% worth every penny! It’s so organized and explains everything so well!
They taught me things I never would’ve known about — like licensing — and I loved the way they explain how to price your sessions. It’s genius and sooo helpful!
I love being able to work on weekdays while my kids are at school and not have to schedule sessions on weekends or miss out on family time.
Brand photography has become my new love, and I couldn’t be where I am right now without the knowledge and confidence that BPBA has given me!”
- Jesica C.
real LIFE STORY
E+J COMMUNITY
Result: Gained clarity on pricing, learned licensing, and built a weekday-only photography business she loves
MICHELLE D. / Photographer
"Hey everyone, you need to purchase the course. You WON'T be disappointed. Erica and Jon give you so much valuable information that I didn't realize I needed or knew. I love the pricing model!"
LINDSEY T. / Photographer
"This course is exactly what I needed! Binged it in 2 days and implementing it now!"
Will BPBA teach me everything I need to know about pricing for all types of brand photography clients?
Our program is built on our trademarked Four Building Block Pricing System ™ that we developed to work with our own clients which range from product based brands to personal brand and local mom and pop shops to household brand names. We not only hand you our entire pricing blueprint but we also show you how to apply it to work with every type of brand client.
Frequently Asked Questions
Will I learn how to market myself as a brand photographer to attract clients?
Absolutely. Inside BPBA, we teach you exactly how to market yourself as a brand photographer to attract clients to your business. And not just any clients - dream clients that value you and your work!
Why can’t I just use my pricing from wedding and family photography?
Brand photography and wedding or lifestyle photography have only one thing in common… a camera. Otherwise, the two industries couldn’t be any more different. You should only use your wedding and lifestyle photography pricing models if you want to limit your income potential and work with less than desirable clients.
How long does it take to complete BPBA?
BPBA is a self-paced course, meaning you can binge it over a long weekend or take your time - it’s up to you. You receive instant access to the program when you enroll, and no matter the pace you prefer, you’ll find us, along with a supportive community of like minded photographers, supporting you on your journey. You also have unlimited, lifetime access to the program, so you can reference it again and again.
Is it really risk-free for 365 days to join?
Others might call us crazy for offering a 365-day Success Guarantee to our students - we call it confident. We’re so confident that the blueprint we teach in BPBA will work for you that we back it with our 365 Day Success Guarantee, meaning you have a year to work through the program, apply what you’ve learned, and if you don’t make your investment back in your first 3 shoots, you get your money back, plus $100 from us!
All you have to do is watch the course, complete the required coursework and show us that you tried and it didn’t work for you, and we’ll happily honor our guarantee. For full terms and conditions, click here.
real LIFE STORY
E+J COMMUNITY
"I used to be scared to quote $350… now I confidently send $1,400 proposals!"
“I sent out a proposal for some staff headshots and decided to include an option for lifestyle brand photos — something I learned through BPBA to always do.
That company booked the add-on and paid me $1,400!
I had to laugh thinking about how, not long ago, I was terrified to send anything over $350.
BPBA gave me the confidence, systems, and mindset to believe in the value of my work."
- Kinsey H.
Result: 4× increase in rates and newfound confidence using BPBA’s proposal and CRM set up
Start where you are.
Grow faster than you think.
Start where you are.
Grow faster than you think.
Kinsey once hesitated to quote $350,
now she confidently sends $1,400 proposals.
Kinsey once hesitated to quote $350,
now she confidently sends $1,400 proposals.
Whether you’re brand-new to brand photography or ready to scale,
BPBA meets you right where you are and helps you level up fast.
Whether you’re brand-new to brand photography or ready to scale,
BPBA meets you right where you are and helps you level up fast.
Let’s Build Your 6-Figure Brand Photography Business
BPBA is PERFECT for you if...
You aren't making the income you want to
you want to attract dream clients
you want to add brand photography to what you offer
you want to make more money and work less hours
you want to create a client experience that creates raving fans
You want to pivot your business to brand photography
You're intimidated by serving larger brands
you are an established brand photographer struggling for next level growth
you're ready to have your first 6-figure year
you want to book 5-figure sessions regularly
If you're still on the fence, here's what current students want you to know...
"We’re already on track to surpass last year’s income!"
“What an amazing program! To have been a part of this program has been absolutely tremendous for our company.
We came into this program not knowing what to expect — we just knew we wanted to keep learning from two of the best in the industry.
We’re already on course to break last year’s income!
Being consistent and having accountability pays off! Outside of the financial gains in running our business better, we’ve become better communicators and entrepreneurs, which gives our present and future clients a better experience.
- Willie H.
Result: Increased income, stronger communication, and greater confidence running their business
"After 10 years as a photographer, BPBA finally opened my eyes to licensing."
“In the 10 years I have been photographing professionally, I have not licensed my photos — and this course just leveled up my game in ways I’ve always dreamed.
My eyes are wide open now.
Thank you, Erica + Jon! I send gratitude every day that this program not only came into my life, but that I had the courage to step into the unknown and trust my instincts on this one!”
- Julie M.
Result: Gained confidence and clarity around licensing after 10 years in business
"We tripled our prices — and found the confidence and clarity we were missing."
“From the very first day, Erica + Jon provided us with a safe space to work on our business and poured their faith into us every day.
They’ve become our most supportive friends! The support system they’ve built is just the first step with Erica + Jon.
In the program, they gave us a roadmap to branding that allowed us to transform our mindset from weddings to the branding industry.
The most valuable thing we’ve gained is confidence — and with that confidence, we’ve tripled our prices!"
- Melissa + Arturo
Result: Transformed their business from weddings to branding, gained confidence, and 3× their pricing
Let's do this thing.
So What Are You Waiting For?
So What Are You Waiting For?
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What would that type of growth and increase look like in Your business?
DAYLINN RAISED RATES + DOUBLED HER BIZ...
...AND HAS THE RECEIPTS
Cassidy got Google Visibility, Repeat Clients & 4 New Bookings!
MADELINE BOOKED A NATIONAL CLIENT AND HAD HER WORK LICENSED ON NYC TRUCK WRAPS!
HERE'S WHAT HAPPENS WHEN YOU HAVE A BUSINESS MODEL BUILT FOR BRANDS:
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