Brand Photography Business Accelerator
enroll now
enroll now
(so you can work less hours and have your first 6-figure year working only with dream clients!)
"Using Erica + Jon’s Pricing Worksheet and formulas, I was able to establish the building blocks for custom pricing and determine my rates in a way that made sense like never before.
I quoted the project feeling confident I wasn’t leaving money on the table or compromising my value.
I got the $21 THOUSAND DOLLAR job!"
It’s a game-changer knowing I can move forward with more confidence and clarity with custom quotes in the future.
join BPBA NOw!
Result: Used BPBA’s pricing formulas to confidently quote and close a $21K project
- Sarah T.
Do you currently feel like...
as if there was an invisible ceiling holding you down and preventing you from creating life-changing revenue, working with your dream clients, and finally feeling successful?
1. Nothing is working...
2. Your marketing is broken...
because you're constantly attracting less than desirable clients who challenge your prices, show up unprepared, and demand the most out of you after a shoot?
3. you'll never have a 6-figure+ business...
it seems like everyone else has found the secret to succeeding with ease, so why is your business struggling?
4. you have no idea how to price your work...
so you're left to treat your pricing like a guessing game, always second guessing yourself, and either winning jobs and feeling undervalued or losing jobs and feeling like you priced too high?
I NEED THIS!
“I signed up for the E + J Brand Photography Business Accelerator course this past Spring.
A month later, I booked my first big corporate branding job at a new osteopathic college nearby. That booking ended up grossing over $7,000, with more to come from that college since I’m now their go-to photography studio.
If you choose to invest in Erica & Jon’s course, and you take action with their method, it will pay off quickly and also give you the reference material you really do need as you’re taking on new jobs along the way.”
Result: Landed a $7K corporate branding client and became their go-to studio after joining BPBA
- Jason C.
“Before BPBA, I came from the wedding world and had no idea how to price or license brand work.
Since joining, I’ve quadrupled what I charge for branding shoots and finally feel confident putting pricing together for my clients.
I understand my value, I understand licensing, and I’m backed by a community and mentors who actually care."
Result: Quadrupled her branding shoot rates and mastered licensing after transitioning from weddings to brands
- Megan W.
“I joined BPBA to learn how to price my services better and to use the contracts and releases Erica + Jon provide.
A few months later, a brand I’d freelanced for asked for a video quote — and I applied everything I learned inside BPBA.
I closed a $15,000 shoot, my biggest project ever. Before BPBA, I would’ve charged $2,000 for the exact same job.”
- Bruno C.
Result: Closed a $15K brand shoot by applying BPBA’s pricing and contracts system
💬 Ready to finally charge what your work is worth?
Jason, Megan, and Bruno didn’t do anything magical — they simply learned how to price with confidence and use BPBA’s contracts + systems to back it up.
You can do the same. Let’s get your next client paying premium rates that actually reflect your talent.
JOIN BPBA NOW!
Most brand photographers WANT to make more money, but feel like the path to getting there is clouded in mystery and ‘insider secrets’ they can’t figure out from the outside looking in.
We believe EVERY brand photographer who wants to create success with their camera serving brands should have the opportunity to make more money and that’s why we are blowing the doors off of the tightly held secrets of marketing and pricing for brand photography!
I WANT TO MAKE MORE MONEY!
I WANT TO MAKE MORE MONEY!
enroll now!
I'm ready to enroll!
No recurring membership fees. No annual subscriptions. Always available for you.
The step by step marketing + pricing system proven to attract your dream clients, work less hours, and scale your business to 6-figures and beyond!
introducing...
Lesson 1: Understanding Who You're Talking To
Lesson 2: Discovering Your Marketing Story
Lesson 3: How to Position Your Website
Lesson 4: Website Best Practices / SEO
Lesson 1: Why the Client Experience?
Lesson 2: Client Communication
Lesson 3: Gifting Your Clients
Lesson 4: Client Experience During the Shoot
Lesson 1: Our Complete Project Workflow
Lesson 2: How to Sell Without Selling
Lesson 3: Managing Client Projects
Lesson 4: Delivering and Hosting Final Photos
Lesson 1: Understanding the Value of Brand Photos
Lesson 2: The Number One Thing Holding Your Pricing Back
Lesson 3: Introducing the 4 Building Block Pricing System™
Lesson 1: What is Your Creative Rate?
Lesson 2: Establishing Your Creative Rate
Lesson 1: What are Value Add Services?
Lesson 2: Choosing Your Value Add Services
Lesson 3: Establishing Pricing for Value Add Services
Lesson 1: What is Image Licensing?
Lesson 2: Demystifying "Big, Scary" Licensing Terms
Lesson 3: How to Build an Image License
Lesson 4: How to Price an Image License
Lesson 5: How to Position Your Social Media
Lesson 6: Social Media Marketing
Lesson 7: Building Your Brand Portfolio
Lesson 8: Creating Your Media Kit
Lesson 9: Networking + Collaborations
Lesson 5: How to Create Recurring Revenue with Licensing
Lesson 1: What Are Additional Revenue Opportunities?
Lesson 2: Identifying Photoshoot Expenses
Lesson 3: Identifying Post-Production Expenses
Lesson 1: Pricing Nuances for Personal Brands
Lesson 2: Pricing Nuances for Commercial Brands
Lesson 3: Pricing Nuances for Product Brands
Lesson 4: Pricing Nuances for Stock Photography
Lesson 1: Everything You Need to Know About Contracts
Lesson 2: Everything You Need to Know About Releases
Lesson 1: Pricing Psychology to Close More Sales
Lesson 2: Proposal + Contract for Personal Brand
Lesson 3: Proposal + Contract for Commercial Brand
Lesson 4: Proposal + Contract for Product / Stock Photography
TOTAL BONUS VALUE:
I WANT THE BONUSES!
“Before BPBA, I was waffling…After BPBA, I became more confident in working with clients and companies that aligned with my vision of success.
BPBA gives you the tools you need to book virtually any kind of client you’d like!
My intent when learning brand photography was to free up my family and weekend time — I wanted the freedom to travel with my husband on short notice.
I have that freedom now!”
- Donna T.
Result: Gained confidence, aligned with ideal clients, and built the freedom-filled business she wanted
enroll now!
"In 2023, I did headshots for a real estate company — 15 people, $650 total.
Fast forward to July 2025: I had just joined BPBA, went straight into the 4-Step Pricing framework, and quoted and booked that same company $4,900 for their next headshot session — with two different rates for the two types of licenses!
I’ve only scratched the surface with BPBA, but the confidence I’ve found is huge.
I used to second-guess every number I sent — now I send proposals knowing exactly what my work is worth.”
Result: Used BPBA’s pricing system to 7× her rates and quote with confidence
- Alyce H.
🚀 You don’t need “perfect timing” — you just need the right system.
Alyce didn’t wait until she felt “ready.” She used our 4-Step Pricing Method and turned a $650 gig into a $4,900 one.
The photographers seeing these wins aren’t more talented — they’re just equipped with the right tools and guidance.
Enroll in BPBA Now and Start Raising Your Rates
here's what you'll get
You’ll get access to all 11 learning modules, resources, guides, templates, and everything you need to be successful marketing and pricing your 6-figure+ brand photography business!
TOTAL BONUS VALUE:
ENROLL NOW + pay in full
ENROLL NOW + pay MONTHLY
One-Time Payment of $1999
6 Monthly Payments of $399
TOTAL BONUS VALUE:
WHEN YOU ADD IT ALL UP, THAT'S A VALUE OF:
and regularly book brand photography sessions with brands investing thousands of dollars per shoot.
Dream clients that once felt out of reach and unattainable are now regular customers.
“Learning from Erica and Jon has been a GAME CHANGER for my business as I step into the brand photography industry!
The combination of knowledge they share with the loving push to charge your value sets them in a category all their own.
I just booked and shot a brand session for $2,500 when I would have only charged $330 prior to all that I’ve learned from them — WHAT?!"
Result: That’s a 658% increase on her very next brand shoot!
- Lauren Z.
💫 Ready to believe in your value — and get paid for it?
Lauren 7×’d her rates on her very next shoot using what she learned inside BPBA.
You don’t need more experience — you need the right system.
Join the Brand Photography Business Accelerator Today
Brand Photography Brand Accelerator is the most comprehensive program of its kind, built for serious and ambitious photographers ready to dominate the brand photography space and increase revenue and efficiency. Our community is filled with motivated entrepreneurs who are open to new ideas that can catapult them to success. When you join, you'll become one of them.
We're so confident in this program that we're willing to put our money where our mouth is. Literally.
If you don't make your investment in BPBA back on your first 3 photoshoots utilizing the knowledge you've learned, we'll not only refund your purchase, but we'll pay YOU $100! Full Details Here.
- Julie M.
Well guys, it looks like Erica + Jon won't be giving me that $100 because within 2 weeks of purchasing the Course, I have made my money back x2 - on top of my typical photography rate!
(BPBA formerly known as The Pricing + Licensing Course)
ENROLL NOW RISK FREE!
“Thanks to Erica + Jon’s pricing guide, guidance, and confidence-boosting ability, I stuck with it and knew the right clients would come!
In the last 3 weeks, I’ve booked two ideal clients, both $4,000 to $5,000 — proof that you can make your investment in education back and more!
By middle of Q2, I anticipate exceeding all of last year’s profit!”
- Alissa C.
Result: Booked back-to-back $4K–$5K clients and quickly recouped her BPBA investment
WHAT BPBA BRAND PHOTOGRAPHERS ARE SAYING:
What they're saying:
What they're saying:
What they're saying:
WHAT SUCcESSFUL PHOTOGRAPHERS ARE SAYING ABOUT BPBA:
What they're saying:
What they're saying:
Every brand is unique, so cookie cutter collection pricing doesn't work.
When you understand how to custom quote brand photography projects, you open the door to begin to scale your pricing and make 5-figure shoots your new normal. This system is exactly what we hand over to you in BPBA.
When you price your work based on 'how you feel that day' or on numbers that 'sound safe' for you to get the job, you miss out on booking the client, or worse, get booked too cheap.
When you have a proven system to price your work, you gain confidence in your proposals knowing that you haven't undervalued yourself or priced yourself too high. Time to say goodbye to self-doubt, meaningless numbers, and pricing anxiety!
Trends come and go.
You don't own the audience.
The algorithm is always changing.
This can't be your marketing plan.
Followers don't equal paying clients. To build a thriving brand photography business, you need a full marketing plan that isn't built only on Instagram in order to attract dream clients that convert!
You'll be shown our entire 6-figure marketing plan inside of BPBA!
We’ve personally made the transition from lifestyle and wedding photography into the brand photography space and today run a thriving, life-giving, multiple 6-figure brand photography business.
Today, our work with brands like the Chicago White Sox, Fabletics, Soft Scrub and Snuggle has been featured on billboards, utilized on storefront signs and published in magazine spreads across the country. Our own story of transition from lifestyle and wedding photography to multi-6 figure success in brand photography has inspired us to help photographers just like you create incredible, life-giving businesses in the brand photography space.
Yes! I WANT a 6-figure biz!
“BPBA is 10,000% worth every penny! It’s so organized and explains everything so well!
They taught me things I never would’ve known about — like licensing — and I loved the way they explain how to price your sessions. It’s genius and sooo helpful!
I love being able to work on weekdays while my kids are at school and not have to schedule sessions on weekends or miss out on family time.
Brand photography has become my new love, and I couldn’t be where I am right now without the knowledge and confidence that BPBA has given me!”
- Jesica C.
Result: Gained clarity on pricing, learned licensing, and built a weekday-only photography business she loves
MICHELLE D. / Photographer
"Hey everyone, you need to purchase the course. You WON'T be disappointed. Erica and Jon give you so much valuable information that I didn't realize I needed or knew. I love the pricing model!"
LINDSEY T. / Photographer
"This course is exactly what I needed! Binged it in 2 days and implementing it now!"
Our program is built on our trademarked Four Building Block Pricing System ™ that we developed to work with our own clients which range from product based brands to personal brand and local mom and pop shops to household brand names. We not only hand you our entire pricing blueprint but we also show you how to apply it to work with every type of brand client.
Frequently Asked Questions
Absolutely. Inside BPBA, we teach you exactly how to market yourself as a brand photographer to attract clients to your business. And not just any clients - dream clients that value you and your work!
Brand photography and wedding or lifestyle photography have only one thing in common… a camera. Otherwise, the two industries couldn’t be any more different. You should only use your wedding and lifestyle photography pricing models if you want to limit your income potential and work with less than desirable clients.
BPBA is a self-paced course, meaning you can binge it over a long weekend or take your time - it’s up to you. You receive instant access to the program when you enroll, and no matter the pace you prefer, you’ll find us, along with a supportive community of like minded photographers, supporting you on your journey. You also have unlimited, lifetime access to the program, so you can reference it again and again.
Others might call us crazy for offering a 365-day Success Guarantee to our students - we call it confident. We’re so confident that the blueprint we teach in BPBA will work for you that we back it with our 365 Day Success Guarantee, meaning you have a year to work through the program, apply what you’ve learned, and if you don’t make your investment back in your first 3 shoots, you get your money back, plus $100 from us!
All you have to do is watch the course, complete the required coursework and show us that you tried and it didn’t work for you, and we’ll happily honor our guarantee. For full terms and conditions, click here.
“I sent out a proposal for some staff headshots and decided to include an option for lifestyle brand photos — something I learned through BPBA to always do.
That company booked the add-on and paid me $1,400!
I had to laugh thinking about how, not long ago, I was terrified to send anything over $350.
BPBA gave me the confidence, systems, and mindset to believe in the value of my work."
- Kinsey H.
Result: 4× increase in rates and newfound confidence using BPBA’s proposal and CRM set up
❤️ Start where you are. Grow faster than you think.
Kinsey once hesitated to quote $350 — now she confidently sends $1,400 proposals.
Whether you’re brand-new to brand photography or ready to scale, BPBA meets you right where you are and helps you level up fast.
Let’s Build Your 6-Figure Brand Photography Business
BPBA is PERFECT for you if...
You aren't making the income you want to
you want to attract dream clients
you want to add brand photography to what you offer
you want to make more money and work less hours
you want to create a client experience that creates raving fans
You want to pivot your business to brand photography
You're intimidated by serving larger brands
you are an established brand photographer struggling for next level growth
you're ready to have your first 6-figure year
you want to book 5-figure sessions regularly
Enroll now!
“What an amazing program! To have been a part of this program has been absolutely tremendous for our company.
We came into this program not knowing what to expect — we just knew we wanted to keep learning from two of the best in the industry.
We’re already on course to break last year’s income!
Being consistent and having accountability pays off! Outside of the financial gains in running our business better, we’ve become better communicators and entrepreneurs, which gives our present and future clients a better experience.
- Willie H.
Result: Increased income, stronger communication, and greater confidence running their business
“In the 10 years I have been photographing professionally, I have not licensed my photos — and this course just leveled up my game in ways I’ve always dreamed.
My eyes are wide open now.
Thank you, Erica + Jon! I send gratitude every day that this program not only came into my life, but that I had the courage to step into the unknown and trust my instincts on this one!”
- Julie M.
Result: Gained confidence and clarity around licensing after 10 years in business
“From the very first day, Erica + Jon provided us with a safe space to work on our business and poured their faith into us every day.
They’ve become our most supportive friends! The support system they’ve built is just the first step with Erica + Jon.
In the program, they gave us a roadmap to branding that allowed us to transform our mindset from weddings to the branding industry.
The most valuable thing we’ve gained is confidence — and with that confidence, we’ve tripled our prices!"
- Melissa + Arturo
Result: Transformed their business from weddings to branding, gained confidence, and 3× their pricing
© Erica + Jon Photography, LLC 2023. All rights reserved. | Terms + Conditions | Privacy Policy | Earnings Disclaimer | Site Credit: Emmy.Studio
What would that type of growth and increase look like in Your business?
DAYLINN RAISED RATES + DOUBLED HER BIZ...
...AND HAS THE RECEIPTS
Cassidy got Google Visibility, Repeat Clients & 4 New Bookings!
MADELINE BOOKED A NATIONAL CLIENT AND HAD HER WORK LICENSED ON NYC TRUCK WRAPS!
CHECK OUT THESE STUDENT TRANSFORMATIONS:
👇