What is a Brand Photographer? | Erica + Jon Photography







We're Erica + Jon, professional photographers, Mr + Mrs and Mom + Dad. We like to share insights into our industry, behind the scenes and stories about our life and chips + salsa obsession.

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What is a Brand Photographer?

As brand photographers, we think we’re a little different…in a good way of course! Brand photography is completely different than wedding or lifestyle photography. We know because we’ve been there! We started in this industry as wedding and lifestyle photographers, and while we enjoyed every minute with each couple and family we worked with over the years, we found the unique challenges of brand photography to be our sweet spot!

As wedding and lifestyle photographers, we were there to capture the moments that were already happening or to create moments that families could remember for a lifetime. As brand photographers, we are there to direct and create intentional imagery to promote and market a product or service. Two completely different situations, two completely different roles for the photographer.

Brand photography focuses on creating highly targeted messaging through imagery that connects a brand with their ideal client for a desired result. In other words, brand photographers don’t just capture moments, they capture photos with an intentional focus on creating a reaction.

In a nutshell, we work to understand your brand and it’s products or services and the message you want to communicate. We then take that vision and plan, style and execute an intentional experience.

We realize that not every brand understands what it takes to put together a successful photo shoot. And really, we don’t expect you to! But what you do have is an amazing product or service that will positively impact your ideal client’s life and a vision for how to speak to them. That’s why we do way more than just take pictures.

Our branding photography collections include all of our planning and styling services that make the day of your shoot completely stress-free! It starts with the brand consultation, where we work to understand your brand, what you’re selling, and who your ideal client is. Using that information we full plan and coordinate your session including locations, timelines, shot lists, photo inspiration, and composition notes – all compiled into the road map for your session – our Photo Style Deck! To make things even easier, we also offer in-person wardrobe consultations to pair the perfect outfits and accessories that enforce your brand colors and the imagery we’ll capture during your session.

If that sounds like an experience you want to learn more about, feel free to drop us a line using our contact form or schedule a time for a free consultation phone call!

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