What is a Brand Photographer? | Erica + Jon Photography

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We're Erica + Jon, professional photographers, Mr + Mrs and Mom + Dad. We like to share insights into our industry, behind the scenes and stories about our life and chips + salsa obsession.

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What is a Brand Photographer?

As brand photographers, we think we’re a little different…in a good way of course! Brand photography is completely different than wedding or lifestyle photography. We know because we’ve been there! We started in this industry as wedding and lifestyle photographers, and while we enjoyed every minute with each couple and family we worked with over the years, we found the unique challenges of brand photography to be our sweet spot!

As wedding and lifestyle photographers, we were there to capture the moments that were already happening or to create moments that families could remember for a lifetime. As brand photographers, we are there to direct and create intentional imagery to promote and market a product or service. Two completely different situations, two completely different roles for the photographer.

Brand photography focuses on creating highly targeted messaging through imagery that connects a brand with their ideal client for a desired result – SALES! In other words, brand photographers don’t just capture moments, they create photos with an intentional focus on producing a reaction – selling your product or service!

We realize that not every brand understands what it takes to put together a successful photo shoot. And really, we don’t expect you to! But what you do have is an amazing product or service that will positively impact your ideal client’s life and a vision for how to speak to them. That’s why we do way more than just take pictures.

Need us to be the creative directors for your project and conceptualize the shoot from start to finish? We can do that!

Need us to run production and coordinate talent and locations and create timeliness? We got you there too!

If that sounds like an experience you want to learn more about, feel free to drop us a line using our contact form or schedule a time for a free consultation phone call!

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