Brand Photography Business Accelerator
exactly how to market + price
your brand photography
join the waitlist!
join the waitlist!
(BPBA)
(so you can work less hours and have your first 6-figure year
working only with dream clients!)
Discover
trusted by INCREDIBLE clients like:
CHECK IT OUT
Have you ever made $6,000 sitting on your couch...
We have.
And You Can, Too!
...On Work You Photographed 2 Years Prior?
real LIFE STORY
E+J COMMUNITY
"using erica + Jon's pricing worksheet + formulas, I got the $21 thousand dollar job!"
Using Erica + Jon’s Pricing Worksheet and formulas, I was able to establish the building blocks for custom pricing and determine my rates in a way that made sense like never before. I quoted the project feeling confident I wasn’t leaving money on the table or compromising my value. I got the $21 THOUSAND DOLLAR job!
It’s a game-changer knowing I can move forward with more confidence and clarity with custom quotes in future.
- sarah teveldal
Join the waitlist!
Do you currently feel like...
as if there was an invisible ceiling holding you down and preventing you from creating life-changing revenue, working with your dream clients, and finally feeling successful?
1. Nothing is working...
2. Your marketing is broken...
because you're constantly attracting less than desirable clients who challenge your prices, show up unprepared, and demand the most out of you after a shoot?
3. you'll never have a 6-figure+ business...
it seems like everyone else has found the secret to succeeding with ease, so why is your business struggling?
4. you have no idea how to price your work...
so you're left to treat your pricing like a guessing game, always second guessing yourself, and either winning jobs and feeling undervalued or losing jobs and feeling like you priced too high?
Make 5-Figure Photoshoots Your New Normal.
Welcome to your new reality
That's exactly what you can expect working with brands, IF you know how to market and price your work the right way.
Inside BPBA,
You will...
unlock 6-figure+ revenue for your brand photography business
price 99% of projects in 5 Minutes or less
develop a client experience and workflow that create raving fans
create recurring revenue streams that double your profitability
Discover How To Market to attract and book dream clients who love you and your work
I NEED THIS!
real LIFE STORY
E+J COMMUNITY
"I HAVE QUADRUPLED WHAT I CHARGE FOR BRANDING SHOOTS!"
I have quadrupled what I charge for Branding Shoots and feel confident when putting pricing together for my clients. Not only do I know my value as a photographer, but I also understand licensing which was something that was so new to me coming from the wedding photography industry. If you are considering branding photography I highly recommend this program, you will not be disappointed. Erica and Jon are seriously the best. I could not ask for better mentors or friends. Through it all I have gained confidence, knowledge, and an incredible new group of friends.
- megan williamson
Most brand photographers WANT to make more money, but feel like the path to getting there is clouded in mystery and ‘insider secrets’ they can’t figure out from the outside looking in.
We believe EVERY brand photographer who wants to create success with their camera serving brands should have the opportunity to make more money and that’s why we are blowing the doors off of the tightly held secrets of marketing and pricing for brand photography!
MAKE MORE MONEY?
heck yes!
I WANT TO MAKE MORE MONEY!
I WANT TO MAKE MORE MONEY!
join the waitlist!
join the waitlist!
No recurring membership fees. No annual subscriptions. Always available for you.
BY ERICA+ JON
The Brand Photography Business Accelerator
The step by step marketing + pricing system proven to attract your dream clients, work less hours, and scale your business to 6-figures and beyond!
introducing...
How to Market yourself as a brand Photographer
Lesson 1: Understanding Who You're Talking To
Module 1
Lesson 2: Discovering Your Marketing Story
Lesson 3: How to Position Your Website
Lesson 4: Website Best Practices / SEO
Your Most Powerful Marketing Tool: The Client Experience
Lesson 1: Why the Client Experience?
Module 2
Lesson 2: Client Communication
Lesson 3: Gifting Your Clients
Lesson 4: Client Experience During the Shoot
Multiple 6-Figure Business Workflow
Lesson 1: Our Complete Project Workflow
Module 3
Lesson 2: How to Sell Without Selling
Lesson 3: Managing Client Projects
Lesson 4: Delivering and Hosting Final Photos
Multiple 6-figure Pricing model
Lesson 1: Understanding the Value of Brand Photos
Module 4
Lesson 2: The Number One Thing Holding Your Pricing Back
Lesson 3: Introducing the 4 Building Block Pricing System™
Building Block #1 - The Creative Rate
Lesson 1: What is Your Creative Rate?
Module 5
Lesson 2: Establishing Your Creative Rate
Building Block #2 - Value Add Services
Lesson 1: What are Value Add Services?
Module 6
Lesson 2: Choosing Your Value Add Services
Lesson 3: Establishing Pricing for Value Add Services
Building Block #3 - Image Licensing
Lesson 1: What is Image Licensing?
Module 7
Lesson 2: Demystifying "Big, Scary" Licensing Terms
Lesson 3: How to Build an Image License
Lesson 4: How to Price an Image License
Lesson 5: How to Position Your Social Media
Lesson 6: Social Media Marketing
Lesson 7: Building Your Brand Portfolio
Lesson 8: Creating Your Media Kit
Lesson 9: Networking + Collaborations
Lesson 5: How to Create Recurring Revenue with Licensing
Building Block #4 - Additional Revenue
Lesson 1: What Are Additional Revenue Opportunities?
Module 8
Lesson 2: Identifying Photoshoot Expenses
Lesson 3: Identifying Post-Production Expenses
Pricing Nuances for Different Brands
Lesson 1: Pricing Nuances for Personal Brands
Module 9
Lesson 2: Pricing Nuances for Commercial Brands
Lesson 3: Pricing Nuances for Product Brands
Lesson 4: Pricing Nuances for Stock Photography
Contracts
& Releases
Lesson 1: Everything You Need to Know About Contracts
Module 10
Lesson 2: Everything You Need to Know About Releases
Putting Together Your Proposal & Contract
Lesson 1: Pricing Psychology to Close More Sales
Module 11
Lesson 2: Proposal + Contract for Personal Brand
Lesson 3: Proposal + Contract for Commercial Brand
Lesson 4: Proposal + Contract for Product / Stock Photography
Here's what you'll learn...
Never stare at a blank screen wondering what to say again. Get these complete copy + paste emails for every step of your client experience!
$149 VALUE!
Have peace of mind knowing your business is legally protected for any situation you could face. This is the complete collection of brand photography contracts for your business, including our Brand Photography Service Agreement, Commercial Image Rights Agreement and model + location releases! (We paid our attorney $7,609 to create these for our business, and now they can protect yours, too!)
The Contract Bundle
$7,609 VALUE!
The E+J Client Email Templates
Entrepreneurship can feel lonely, but you'll never feel alone inside of our student community full of kind, like-minded brand photographers to help and encourage you in your business!
E+J STUDENT FACEBOOK COMMUNITY
$649 VALUE!
Receive the Brand Questionnaire, Brand Photoshoot Planning Template, & Location Planning Template as the creative backbone to your new multiple 6-figure client experience!
The Planning Bundle
$477 VALUE!
Implement in real time with Erica + Jon with 12 months of FREE ACCESS to our membership with live monthly group Q+A sessions. We are an open book and answer every single question you have because you don't have to do this alone!
Access to live Q+A Membership
$9,997 VALUE!
TOTAL BONUS VALUE:
$18,881!
Limited time bonuses...
Plus These
SUCCESSFUL BRAND PHOTOGRAPHERS DON'T ASK
THEY ASK... "WHAT IS IT COSTING ME TO HAVE THIS?"
Not
How much time are you wasting trying to figure things out yourself and feeling stuck and unhappy with the results?
How many hours are you wasting chasing dream clients with the latest instagram trends only to attract less than ideal clients to your business?
How much sleep are you losing battling anxiety and worrying about the pricing you send to prospective clients, constantly wondering if you asked for too much or too little?
How much money are you losing by guessing how to price your brand photography and not booking clients?
"How much Does it cost?"
?
?
?
?
Successful brand photographers make their decisions based on the business they want to build, the clients they want to serve, and the type of life they want to bring to their family.
which will you choose?
Struggling photographers make their decisions on their current circumstances, financial challenges, and level of business.
when you enroll:
here's what you'll get
BY ERICA+ JON
Brand Photography Business Accelerator (BPBA)
You’ll get access to all 11 learning modules, resources, guides, templates, and everything you need to be successful marketing and pricing your 6-figure+ brand photography business!
$10,995
value!
Never stare at a blank screen wondering what to say again. Get these complete copy + paste emails for every step of your client experience!
$149 VALUE!
Have peace of mind knowing your business is legally protected for any situation you could face. This is the complete collection of brand photography contracts for your business, including our Brand Photography Service Agreement, Commercial Image Rights Agreement and model + location releases! (We paid our attorney $7,609 to create these for our business, and now they can protect yours, too!)
The Contract Bundle
$7,609 VALUE!
The E+J Client Email Templates
Entrepreneurship can feel lonely, but you'll never feel alone inside of our student community full of kind, like-minded brand photographers to help and encourage you in your business!
E+J STUDENT FACEBOOK COMMUNITY
$649 VALUE!
Receive the Brand Questionnaire, Brand Photoshoot Planning Template, & Location Planning Template as the creative backbone to your new multiple 6-figure client experience!
The Planning Bundle
$477 VALUE!
Implement in real time with Erica + Jon with 12 months of FREE ACCESS to our membership with live monthly group Q+A sessions. We are an open book and answer every single question you have because you don't have to do this alone!
Access to live Q+A Membership
$9,997 VALUE!
Limited time bonuses...
Plus These
join the waitlist!
TOTAL BONUS VALUE:
$18,881
WHEN YOU ADD IT ALL UP, THAT'S A VALUE OF:
$29,876
enrollment is closed!
and regularly book brand photography sessions with brands investing thousands of dollars per shoot.
Dream clients that once felt out of reach and unattainable are now regular customers.
our students 2x, 3x, and 4x their income
Your only regret will be that you didn't start bpba sooner.
What would you do with doubled revenue and dream clients to call your own?
real LIFE STORY
E+J COMMUNITY
LAUREN HAD A 658% INCREASE ON HER VERY NEXT BRAND SHOOT!
Learning from Erica and Jon has been a GAME CHANGER for my business as I step into the brand photography industry! The combination of knowledge they share with the loving push to charge your worth sets them in a category all their own. I just booked and shot a brand session for $2,500 when I would have only charged $330 prior to all that I’ve learned from them - WHAT?! I’m so grateful for the confidence and insight I’ve gained from Erica and Jon and am excited to see what more lies ahead!!
- lauren zoucha
Listen to MORE OF Lauren's story!
join the waitlist!
LET US BE 100% REAL WITH YOU
Brand Photography Brand Accelerator is the most comprehensive program of its kind, built for serious and ambitious photographers ready to dominate the brand photography space and increase revenue and efficiency. Our community is filled with motivated entrepreneurs who are open to new ideas that can catapult them to success. When you join, you'll become one of them.
HERE'S THE DEAL
guarantee
SUCCESS
365 Day
We're so confident in this program that we're willing to put our money where our mouth is. Literally.
If you don't make your investment in BPBA back on your first 3 photoshoots utilizing the knowledge you've learned, we'll not only refund your purchase, but we'll pay YOU $100! Full Details Here.
but truth be told, YOU Won't be needing it...
- julie magnussen
Take a look at Julie's Story!
Well guys, it looks like Erica + Jon won't be giving me that $100 at the end of 3 months because within 2 weeks of purchasing the Course, I have made my money back x2 - on top of my typical photography rate!
"Within 2 weeks of purchasing the Course, I've made my money back x2!"
"Within 2 weeks of purchasing the Course, I've made my money back x2!"
(BPBA formerly known as The Pricing + Licensing Course)
real LIFE STORY
E+J COMMUNITY
"By Middle of Q2, I anticipate exceeding all of last year's profit!"
“Thanks to Erica + Jon’s pricing guide, guidance, and confidence boosting ability, I stuck with it and knew the right clients would come! In the last 3 weeks I've booked two ideal clients, both $4,000 to $5,000 dollars - proof that you can make your investment in education back and more! By middle of Q2 I anticipate exceeding all of last year's profit!
- alissa cordoba
What they're saying:
"None of them made sense until I watched your class!"
Real students. real success.
- miranda
What they're saying:
"You need to purchase this course. You WON'T be disappointed."
Real students. real success.
- MICHELLE
What they're saying:
"I can now send proposals and am confident with what I'm quoting"
Real students. real success.
- MEGAN
What they're saying:
"Hit the nail on the head for what we needed to learn to be more profitable"
Real students. real success.
- MEAGAN
We're here for your success
This isn't just another course you'll join with good intentions but never complete...
Every single module has action plans that walk you through exactly how to implement what you are learning into your business and guide you through baby steps to see
We've built in accountability to help you succeed
Big
Results in your business!
What they're saying:
"One of the only courses I have purchased that I want to continue watching!"
Real students. real success.
- Rachel
What they're saying:
"Binged it in 2 days and implementing now!"
Real students. real success.
- Lindsey
What they're saying:
"Absolutely blown away! This huge weight has been lifted off of my shoulders!"
Real students. real success.
- Sarah
AND EXACTLY HOW TO MOVE PAST THEM!
Pricing with Collections
Every brand is unique, so cookie cutter collection pricing doesn't work.
When you understand how to custom quote brand photography projects, you open the door to begin to scale your pricing and make 5-figure shoots your new normal. This system is exactly what we hand over to you in BPBA.
most photographers use collection pricing models to try to serve brands, which is a huge mistake that limits your income potential and your ability to serve brands.
The 3 Marketing + pricing mistakes most brand photographers make:
Lacking Confidence in Pricing
When you price your work based on 'how you feel that day' or on numbers that 'sound safe' for you to get the job, you miss out on booking the client, or worse, get booked too cheap.
When you have a proven system to price your work, you gain confidence in your proposals knowing that you haven't undervalued yourself or priced yourself too high. Time to say goodbye to self-doubt, meaningless numbers, and pricing anxiety!
Most photographers lack confidence in their pricing because they don't have a proven system in place to tell them how to price.
Thinking the Latest IG Trend is the Best Form of Marketing
Trends come and go.
You don't own the audience.
The algorithm is always changing.
This can't be your marketing plan.
Followers don't equal paying clients. To build a thriving brand photography business, you need a full marketing plan that isn't built only on Instagram in order to attract dream clients that convert!
You'll be shown our entire 6-figure marketing plan inside of BPBA!
most photographers get lost in the draw of social media and make instagram their entire marketing plan.
We’ve personally made the transition from lifestyle and wedding photography into the brand photography space and today run a thriving, life-giving, multiple 6-figure brand photography business.
Today, our work with brands like the Chicago White Sox, Fabletics, Soft Scrub and Snuggle has been featured on billboards, utilized on storefront signs and published in magazine spreads across the country. Our own story of transition from lifestyle and wedding photography to multi-6 figure success in brand photography has inspired us to help photographers just like you create incredible, life-giving businesses in the brand photography space.
Hey! We're Erica + Jon -
brand photographers, educators, and creators of the brand photography business accelerator.
Get to know your teachers
As Seen on:
But we’ve sat where you are today…
We’ve laid awake at night wrestling with how to price for brand clients and fearing the impending $0 balance in our bank account.
We’ve sat sick to our stomachs, wondering what in the world we were doing, and positive our clients were wondering the same and thought we were imposters.
We’ve known we were missing out on revenue simply because there was information we didn’t know, but we had no idea where to discover it.
After taking the long, painful, years-long journey to discover where we were going wrong, understand exactly how to market and attract dream brand clients, and develop a scalable pricing system to serve brands,
we finally found the success we were looking for
And now we’ve taken ALL of the secrets we Wish We would have known back then...
6 Figure Brand Photography Business!
And Brought Them Together For You In A Proven, Step-By-Step Program That Hands You The Keys To Your Very Own
Are you ready to learn our proven brand photography marketing and pricing strategies, get access to step-by-step action plans, guides, and frameworks, and be equipped with everything you need for a 6-figure brand photography business?
join the waitlist
LEARN THE EXACT PRICING MODEL WE USE TO WORK WITH BRANDS LIKE...
real LIFE STORY
E+J COMMUNITY
"TRANSFORMED OUR MINDSET... AND TRIPLED OUR PRICES!"
From the very first day, Erica + Jon provided us with a safe space to work on our business, and poured their faith into us everyday. They've become our most supportive friends! The support system that they've built is just the first step with Erica + Jon. In the program, Erica + Jon provided us with a roadmap to branding which allowed us to transform our mindset from weddings to the branding industry. The most valuable thing that we have gained is confidence. With this confidence, we have tripled our prices! We are beyond grateful for the experience, community, and friendship that Erica + Jon have created!
- melissa + art
MICHELLE D. / Photographer
"Hey everyone, you need to purchase the course. You WON'T be disappointed. Erica and Jon give you so much valuable information that I didn't realize I needed or knew. I love the pricing model!"
LINDSEY T. / Photographer
"This course is exactly what I needed! Binged it in 2 days and implementing it now!"
Will BPBA teach me everything I need to know about pricing for all types of brand photography clients?
Our program is built on our trademarked Four Building Block Pricing System ™ that we developed to work with our own clients which range from product based brands to personal brand and local mom and pop shops to household brand names. We not only hand you our entire pricing blueprint but we also show you how to apply it to work with every type of brand client.
Frequently Asked Questions
Will I learn how to market myself as a brand photographer to attract clients?
Absolutely. Inside BPBA, we teach you exactly how to market yourself as a brand photographer to attract clients to your business. And not just any clients - dream clients that value you and your work!
Why can’t I just use my pricing from wedding and family photography?
Brand photography and wedding or lifestyle photography have only one thing in common… a camera. Otherwise, the two industries couldn’t be any more different. You should only use your wedding and lifestyle photography pricing models if you want to limit your income potential and work with less than desirable clients.
How long does it take to complete BPBA?
BPBA is a self-paced course, meaning you can binge it over a long weekend or take your time - it’s up to you. You receive instant access to the program when you enroll, and no matter the pace you prefer, you’ll find us, along with a supportive community of like minded photographers, supporting you on your journey. You also have unlimited, lifetime access to the program, so you can reference it again and again.
Is it really risk-free for 365 days to join?
Others might call us crazy for offering a 365-day Success Guarantee to our students - we call it confident. We’re so confident that the blueprint we teach in BPBA will work for you that we back it with our 365 Day Success Guarantee, meaning you have a year to work through the program, apply what you’ve learned, and if you don’t make your investment back in your first 3 shoots, you get your money back, plus $100 from us!
All you have to do is watch the course, complete the required coursework and show us that you tried and it didn’t work for you, and we’ll happily honor our guarantee. For full terms and conditions, click here.
real LIFE STORY
E+J COMMUNITY
"In just TWO MONTHS, I was able to earn back the initial investment"
This has changed my business in many ways! As an initial investment, I was a bit hesitant because my revenue was much less at the time. I took the leap because I knew this community would be priceless! In just TWO MONTHS, I was able to earn back the initial investment from implementing the knowledge from their education and support from everyone as a collective! Finding a community such as this gives you support, love, and feedback that will only accelerate your brand photography business! Thank you Erica + Jon for creating such an amazing program that will help me continue to succeed throughout my career. You two are THE BEST!"
- tara dunn
BPBA is PERFECT for you if...
You aren't making the income you want to
you want to attract dream clients
you want to add brand photography to what you offer
you want to make more money and work less hours
you want to create a client experience that creates raving fans
You want to pivot your business to brand photography
You're intimidated by serving larger brands
you are an established brand photographer struggling for next level growth
you're ready to have your first 6-figure year
you want to book 5-figure sessions regularly
join the waitlist!
If you're still on the fence, here's what current students want you to know...
"already on course to break last year's income!"
What an amazing program! To have been a part of this program has been absolutely tremendous for our company. We came into this program not know what to expect. We just knew that we wanted to keep learning from two of the best in the industry. We're already on course to break last year's income.
Being consistent and having accountability pays off! Outside of the financial gains in running our business better, we've become better communicators and entrepreneurs which gives our present and future clients better service. Erica and Jon just seem to elevate every persons level of business whom they work with!
- willie howard
"This course just leveled Up my game in ways i've always dreamed!"
In the 10 years I have been photographing professionally, I have not licensed my photos and this course just leveled-up my game in ways I've always dreamed. My eyes are wide open now.
Thank you Erica + Jon! I send gratitude every day that this program not only came into my life, but that I had the courage to step into the unknown and trust my instincts on this one!
- julie magnussen
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