You say you want to make more money, but your actions say otherwise.
I know—that’s a bold statement. But hear me out.
As brand photographers, we all dream of earning more while working less, yet so many of us are stuck believing it’s just not possible. And that belief? It’s keeping us from the success we actually want.
If you’re feeling frustrated with your income, it’s probably because of one (or more) of these three money myths that are quietly holding you back. Let’s break them down.
Myth #1: “My Money Reality Is Everyone’s Money Reality.”
Just because money might be tight for you doesn’t mean it is for your potential clients. This is a mindset trap that so many photographers fall into.
It’s easy to assume that because we’re careful with our spending, our clients are too. But that’s simply not true. There are people out there who will invest five figures into photography without a second thought—because they see the value, not just the price.
When you project your own financial struggles onto your audience, you unknowingly cap your earning potential. Your ideal clients don’t have the same money beliefs as you, and that’s a good thing. The sooner you stop assuming what people can and can’t afford, the sooner you’ll start booking the kind of clients who are happy to invest in your work.
Myth #2: “If I Price Lower, I’ll Be Better Off in the Long Run.”
Ever thought that pricing yourself on the lower end was the safest way to book more clients and build a stable business? I get it. It seems logical—but it’s actually a fast track to burnout.
Lower prices might bring in more clients, but more clients mean more work. And more work? That’s less time for yourself, less creative energy, and way more stress. If you’re constantly grinding just to keep up, you’ll lose the passion that got you into brand photography in the first place.
It’s not your job to make sure everyone can afford you. It’s your job to create an amazing experience, take incredible photos, and serve your clients at the highest level. Would you rather take on 200 $1,000 jobs or 10 $20,000 jobs?
I’d bet on the second option. And yes, you’ll get more “no’s” when you raise your prices. But here’s the thing—you don’t need as many “yes’s.”
Myth #3: “Charging More Means More Work and High-Maintenance Clients.”
This might be the biggest lie of them all.
If you’ve ever worried that high-paying clients will demand more from you, here’s some truth: the cheapest clients are the hardest to work with. They’re the ones who want the most revisions, show up unprepared, and expect the world while paying the least.
On the flip side, clients who invest at a higher level are looking for value, not just the cheapest deal. They respect the process, trust your expertise, and give you the creative freedom to do what you do best.
So, if you’ve been keeping your prices low to avoid “difficult” clients, you might actually be doing the opposite. Higher prices attract clients who value your work and make your life easier.
It’s Time to Let Go of These Myths
The biggest thing keeping you from making more money isn’t your pricing—it’s your mindset.
If you’re ready to attract better clients, charge what you’re worth, and build a brand photography business that actually supports the life you want, it starts with letting go of these limiting beliefs.
Which of these myths hit home for you? Have you struggled with any of them, or do you have a different take? Let’s talk—drop a comment or reach out. I’d love to hear your thoughts!
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