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What is Brand Photography

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PHOTOGRAPHY EDUCATION
BRANDING TIPS

We're professional photographers, Mr + Mrs and Mom + Dad. We like to share insights into our industry and empower other photographers to build their biz.

Hi, WE'RE ERICA+JON

PERSONAL

Today we’re diving into the exciting world of brand photography. If you’ve ever wondered how brands consistently capture your attention in everything from storefront signs to social media posts, you’re about to discover the magic behind it!

A Moment For Our Pivot

Our journey began in the world of wedding photography however as we ventured into working with brands, we quickly realized that brand photography was a different beast altogether. Unlike weddings, where the focus is on capturing personal moments, brand photography demands a unique marketing approach for each client. 

We learned very quickly that things in brand photography were simply different. 

We didn’t know how to price, what kind of contracts to use, how to get paid for advertising collateral our clients were making, how to customize an individual experience for each unique brand client, how to structure photoshoot days, where to shoot, how to setup studio lighting, or a long list of other things… 

We had a steep learning curve to overcome but we knew the OPPORTUNITY was there!

Why Brand Photography?

Brand photography isn’t just about taking pictures; it’s about brand storytelling.

Every business, whether a cozy cafe or a booming online store, has a story to tell. And in today’s visually-driven market, photos are the storytellers. They convey emotions, highlight products, and ultimately, drive sales.

This makes brand photography an invaluable tool for any business looking to boost its market presence.

The Opportunities in Brand Photography

Brand Photography includes endless opportunities – things like: 

🛍️ Storefront signs…

📫 Mailers…

📰 Newspapers…

📖 Magazines…

🪧 Billboards…

📠 Point of Sale …

🤳 Instagram…

👩‍💻 Facebook…

💻 Websites…

📱 Podcasts…

🖥️ Blogs…

…all of these places (and so many more) are where you see businesses using photos for marketing on a daily basis and YOU could be the photographer creating those photos!

Every brand, whether it’s a personal brand, food based brand, service based brand or business brand, every business needs photos to market with and drive up their revenue with.

The Essence of Brand Photography

At its core, brand photography is about capturing a brand’s essence and translating it into images that speak to consumers. It’s about creating a visual identity that aligns with the brand’s message and values. 

Whether it’s showcasing a product, an experience, or a lifestyle, your photos help build a narrative that resonates with potential customers. And THAT’S why Brand Photography should capture a different story for every single client that you work with! 

Brand Photography is all about telling a Brand’s Image Story through your camera so that you can help your clients increase brand awareness and sales through marketing!

Want to learn more about how to tell a Brand’s Image Story through your camera? Sign up for our free class, ‘3 Secrets to Finally Break Into Brand Photography’ and learn all about our Brand Image Storytelling process!

SIGN UP NOW!

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