We're Erica + Jon, professional photographers, Mr + Mrs and Mom + Dad. We like to share insights into our industry, behind the scenes and stories about our life and chips + salsa obsession.
Last week we walked you through our tips for How to Plan a Successful Branding Photoshoot! Now, we realize that the process can be overwhelming. We understand that it can seem like a tall task and the feeling of defeat before you even begin. But we promise – the planning is SO worth it! If you haven’t read our tips on How to Plan a Successful Branding Photoshoot, you should before continuing, because today, we’re showing you the results of what great planning can do for your shoot by showing you our own!
When we set our to plan our latest photoshoot, we first made sure we identified our goals. We were needing the photos for our fresh branding and website, so we knew that we had a specific message we wanted to communicate. We wanted to show our future clients what a session looked like with us. What it looked like to work with us. We wanted to communicate professionalism. We wanted to show the different aspects of what we do from styling flat lays of food and clothing to shooting fashion bloggers. We also wanted to give future clients a look at our life behind the scenes working and of our most important priority – our family. With those goals in mind, we started planning!
As we considered our style, we referenced our new website frequently. We waited until the website design was completely built out and in the final stages before planning our session because we wanted to make sure everything went together perfectly. If you’re interested in finding out more on how we designed our website, we detailed that for you as well! We had our branding colors and mood board complete and used those items to choose colors, patterns and locations that would work with our style.
When it came to planning for variety, that’s not a problem for us. Especially for Erica. Ever. She packs a weeks worth of options for a 2 day trip to see her parents in Show Low, so we’ve got that part down! We each had at least 10 outfits put together that varied from casual to dressy and complimented each other well! We also had some variety in our locations. We ended up doing two separate shoots, the first at Mini-Social and Ruze Cake House in Scottsdale and around Old Town. The second shoot was at one of our favorite indoor venues, The Clayton on the Park!
So how did we bring the plan together? Once we had all the pieces figured out, we wanted to have a plan that would allow us to maximize our time and make sure we didn’t miss a thing. We created a shot list for each look that we wanted to capture. It included detail about the outfits we’d wear, where the shot would be taken, and what props would be included. It allowed us to give our photographers a specific list so that they knew exactly what we wanted to receive from the sessions.
So, are you ready to see the results?? We were thrilled with how everything turned out, and can’t thank Benjamin Clifford Photography and Michelle Praskins Photography enough for their hard work and amazing photos!