You know those decisions in life that quietly change everything?
Our move to Florida two years ago was one of those.
It didn’t start with a big, dramatic shift. It started as a whisper—a quiet nudge that maybe, just maybe, we were supposed to build something different. A life that prioritized our kids, not just our clients. A business that aligned with our values, not just our calendar. A rhythm that actually felt like us, instead of what we saw everyone else doing.
When our friend Lane Taylor invited us onto his podcast, Built for More, we thought we were going to talk about business strategy and brand photography. Instead, we found ourselves having a conversation we didn’t expect—one about burnout, priorities, and what it really means to build a business around the kind of life you want.
The Story Behind the Move
We share the fears that held us back for too long—and what finally pushed us to take the leap.
We talk about the unexpected passing of a coaching client that stopped us in our tracks and made us reevaluate what we were building and why.
And we reflect on how burnout taught us that hustle without purpose isn’t success—it’s just noise.
This wasn’t just a move across the country. It was a move toward alignment. Toward choosing our family, our faith, and our values as the foundation—not the afterthought.
Family and Business Don’t Have to Compete
One of the biggest realizations we’ve had on this journey is that you don’t have to choose between a thriving business and a meaningful life.
We believe your business should serve your life—not steal from it. It should reflect who you are and what matters most to you—not just what the industry says “works.”
That’s what we unpack in this episode: how to build with heart, slow down with purpose, and create something that actually feels like you.
This Conversation Is an Invitation
If you’ve ever felt torn between chasing the dream and living your life…
If you’ve ever wondered whether the business you’re building looks good on paper but feels empty inside…
If you’ve ever wanted permission to build slower, with more meaning…
Then this episode is for you.
🎧 Click here to listen to the full episode
We don’t have it all figured out, but we’re committed to building with honesty and intention—because that’s the kind of life we want to live, and that’s the kind of business we want to run.
Thanks for being here with us.
—Erica + Jon
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