We're Erica + Jon, professional photographers, Mr + Mrs and Mom + Dad. We like to share insights into our industry, behind the scenes and stories about our life and chips + salsa obsession.
We believe that planning and preparation are the bedrock fundamental keys to success when it comes to a successful brand photoshoot. This is especially true when it comes to working with personal brands! If you’ve been hanging around here with us for a while, then you probably just read that and thought, “Really, Erica + Jon, we’re harping on planning and preparation AGAIN!?”
Short answer – YES.
Can’t stop, won’t stop.
Because it’s THAT important.
But today we wanted to do more than just talk about it. Today, we want to SHOW you what great planning and preparation actually results in. Because, if you’re anything like us, we learn better by seeing something implemented rather than hearing about why you should do it.
We recently wrapped up a personal brand photoshoot with our incredible client, Jenn Kaye! We worked with Jenn and her ridiculously talented Creative Director and Designer, Jordan Duvall to completely rebrand and reposition Jenn as the motivational corporate strategist and speaker that she is!
It was imperative to position her as a high-level speaker who works with C-Suite Executives while also showing her as approachable and relatable. We partnered with Jenn and Jordan to plan every detail of the shoot resulting in a full photoshoot planning deck including items like locations, photo inspiration, wardrobe selections for each location, brand colors, prop lists, and shot lists.
ALL of the collaborative planning between us, Jenn, and Jordan resulted in an insane amount of content created within 4 hours across 2 locations.
Ready to see the results??
We were so thrilled with how the photos came out and with the amount of variety and the elevated level of imagery Jenn and Jordan now have to use for the website overhaul.
So…you want us to help you plan for a session that results in this kind of success?
We’d love to give you this FREE resource – our Personal Brand Photoshoot Shot List to get you started! This brand new, refreshed and redesigned resource is the tool we use to plan for success with our clients, and now you can too!