Let’s face it, most people don’t get too excited about health insurance. Unless you’re deeply embroiled in political debates or in need of using your health coverage, it’s not a topic many of us approach with much enthusiasm. That is, until now. Check out our project creating marketing campaign photos with Kairos Health AZ!
Kairos Health Arizona is a new kind of health insurance for the public sector that is full of personality! That fun loving personality and fresh approach to the health insurance experience is what they wanted to communicate when it came time for new marketing materials. Their bright, bold colors complimented the idea perfectly, so we set out to create their own images that would make any person using their service smile – guaranteed!
We don’t always break down our shoots with this much detail, but since this project was pretty studio heavy and for very intentional marketing campaign photos, we thought we’d break it down nicely for you!
We shot this entire series in the studio for two days working around schedules of their board members, executive leadership and office personnel. Yep – they even used their own real people in the shoot!
We used Savage seamless backdrop paper rolls for the background colors which were used to represent the different groups within Kairos. We shot this session tethered using Tether Tools Tethering System which allowed us to show their creative team what we were capturing while also allowing us to check lighting and composition on a much larger and more accurate level.
For lighting, we used Profoto D1 1000 watt strobes modified with a 5’ Westcott Octabank for our key light, a Lastolite Scrim Jim with 3/4 stop diffusion fabric for our fill, and two Chimera Strip Boxes for rim lights to create some extra separation from the backdrops. We also had a 60″ Photek SoftLiter Umbrella with a diffusion panel on hand for extra fill light when needed.
For shooting gear, we used our Canon 5D Mk III with a 70-200mm f/2.8 IS II USM on our Oben AC-1321 Tripod and of course, our always faithful ExpoDisc!
Here’s a shot of what it looked like all set up!
And of course, some of the super fun final images!
Looks great! Do you know what you set the end lights for in comparison to the key light? Also, what kind of monitor do you have attached to your computer for the tethering?
Hey Meghan! Thanks for the question. I don’t remember exactly what we had them set to, but in proportion to the key light, the strip boxes we used to create rim light were very low power. For this shoot, they were just there to provide some definition and separation between the subject and the seamless paper. Too much light from the strip boxes and it will start to wrap around the subject; too little and you won’t see a visible benefit.
The monitor is just a ViewSonic (I think?) LCD monitor. It was there at the studio. We tethered to our computer and set the computer monitor as a secondary display for our client’s to view the images live!
– Jon
Looks great! Do you know what you set the end lights for in comparison to the key light? Also, what kind of monitor do you have attached to your computer for the tethering?