WHAT DOES YOUR DREAM
PHOTOGRAPHY
BUSINESS LOOK LIKE?
Photography is your calling. You're focused, driven, and putting in the hard work. So why does it feel like it isn't working? What will it take to make your dream a reality?
DOES THIS SOUND LIKE YOU?
I'm in a lane of photography that isn’t a good fit for me.
I feel like a shift is happening in my business, but I'm not sure what to do.
I think weddings are the only way to make BIG money in photography.
I'm not making the level of income I need or desire.
I feel constantly defeated and like everyone else has it all together while I struggle on my own.
I'd love to work in the commercial space but have NO idea how that industry works.
If any of that resonates with you, trust us, you’re NOT alone. That’s exactly how we felt just a few short years ago with our own business.
You are NOT alone!
We’re Erica + Jon, a husband and wife commercial brand photography team. We left the comfort of a steady paycheck and the only lifestyle we ever knew behind to start a business from scratch with only our savings to get us started.
Today, we shoot for household brand names like the Chicago White Sox, Snuggle/Renuzit, and Chris + Heidi Powell.
The truth is, our successes today were born out of a long season of feeling lost, wandering, and wondering what in the world we were doing.
We started our business as luxury wedding photographers, ready to take the Arizona market by storm! But we were imposters. Nothing is wrong with wedding photography, it just wasn't US. We squeezed into bowties and blush pink, but we’re a whole lot more ball caps and jeans.
We sensed a shift taking place and decided to radically transform our business. We narrowed our focus into one lane and started showing off our brand photography with pride. We invested in one-on-one mentoring that completely transformed our processes, our client experience, our business, and best of all - our income!
But come on, we all know that’s not the whole story, right?!
It's the 'Why' behind everything we do, and we'd love to make a positive impact on you and your business!
"To positively impact
everyone we work with"
OUR WHY
Online Education from Erica + Jon!
OUR TIME-TESTED, On-The-Job PROVEN METHODS AVAILABLE FOR YOU VIA ONLINE EDUCATION.
Our personal journey of transitioning from wedding + lifestyle photography into the brand photography space inspired us to help educate others looking to do the same. We faced so many stumbling blocks along the way. So many hard learning curves we paid tuition to learn ourselves through - whether emotionally or financially. Our online courses take those hard-learned lessons and bring them together in cohesive, replicable systems YOU can follow.
The Planning + Styling Course is the only program of it's kind that...
- DRAWS OUT THE DIFFERENCES OF BRAND PHOTOGRAPHY.
Whether you are just getting started or you are transitioning from wedding + lifestyle photography, we let you in on the main perspectives you'll need to be successful.
- TEACHES STYLING PRINCIPLES + HANDS ON LEARNING.
This isn't just textbook teaching. Not only will you learn our best styling tips, but you'll see them implemented in 3 live-styling videos for 3 different types of brands.
- GIVES YOU A BLUEPRINT FOR TALKING WITH BRANDS.
Goodbye email chains and empty questionnaires. You'll learn exactly how we talk to brands and receive the same resources we use to plan their sessions.
HOW TO GET INSIDE A BRAND'S HEAD + STYLE PHOTOS TO BUILD THEIR BRAND
The Planning + Styling Course
1
— RACHEL JELDUM
I just finished the P+S course and wanted to tell y’all that you NAILED IT! The brand photography market was in desperate need of better educational content and you really came through! The live demos were my FAV and I’m so excited to be a part of your growing community!
"Ya'll NAILED it!"
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— Weronika BARTOL
I just finished watching all of the videos in the course and I AM SO HAPPY! The Planning and Styling Course is full of value, lots of very useful tips and inspiration! Motivated me to make a couple of changes to my process after watching most of the videos on the same day I got the course! Highly recommended!!
"...full of value, lots of very useful tips and inspiration!"
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Mentoring with Erica + Jon!
Because real growth happens with individualized, one-on-one mentoring.
It took us making the first step - making the scary decision to invest in the mentoring we knew would revolutionize our business. It was a tough decision since we already felt like we were barely treading water financially, but we knew the investment would pay off dividends. We chose to trust the process and we’re so glad we did! Our business coach felt like the life preserver and motivation we needed to take us to the next level.
— MADDIE PESCHONG
My name is Maddie, and I am an Erica + Jon fan girl ;) When I found out they were offering mentoring, I jumped on the opportunity. They are a wealth of knowledge on the topic of business, but also so approachable. I had specific questions and they got right down to business, answering them all. It felt amazing to finally talk to someone who understood exactly what I was talking about, and had been in my shoes! I feel so much more equipped to taking on my growing client now thanks to these two!
"Highly recommend Erica and Jon as photography mentors!"
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— Sarah Gualtieri
Erica and Jon are incredibly talented photographers. I searched for photographers all over the country when looking for advice on how to start my own photography business. They were incredibly kind and took the time to answer every one of my questions thoughtfully. Their expertise in brand photography was obvious and I'm grateful that I had the chance to learn from them. After our call I made just a few of their suggested changes to my website and saw results the very next day!
"Highly recommend Erica and Jon as photography mentors!"
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- We meet via Zoom video chat so you can learn from us no matter where you are! Don't worry, we'll also get our virtual E+J selfie with you!
- You tell us THREE topics you'd like to learn more about through a questionnaire we send in advance.
- We dive deep into those three topics with you and provide resources or recommendations that might be helpful for further reference.
- We work with you to set THREE actionable goals to help you see actual growth in the areas we covered.
- We're an open book, sharing the hard-learned knowledge that we've used to grow our business with you!
Have a few specific topics you need some fresh perspective on? One-hour virtual 1:1 mentoring sessions with both of us might be a perfect fit!
Virtual Mentorship
1
$250/session
- In-person, individualized workshop giving 100% of our attention to YOU!
- General branding photography curriculum with emphasis on areas you specify in advance through our questionnaire.
- Hands-on, practical educational tools that you can walk away and implement into your business.
- We work with you to set THREE actionable goals to help you grow in the areas we covered.
- We're an open book, sharing the hard-learned knowledge that we've used to grow our business with you!
- We'll end our time together over lunch, and of course, chips + salsa, and answering any other questions you may have.
Let's get together for a deep dive in personalized education! We'll host you for a 4-hour, individualized workshop where you will learn hands on with us.
Half-Day
Workshop
2
$875
- In-person, individualized workshop giving 100% of our attention to YOU!
- General branding photography curriculum with emphasis on areas you specify in advance through our questionnaire.
- The option to customize your workshop and dive into more time intensive topics like off-camera lighting, editing, or specific work-flow areas if desired.
- Hands-on, practical educational tools that you can walk away and implement into your business.
- We'll end the workshop with a styled shoot focusing on styling, flat lays, and product photos letting you put your new knowledge to work and walk away with images for your portfolio!
- We work with you to set THREE actionable goals to help you grow in the areas we covered.
- We're an open book, sharing the hard-learned knowledge that we've used to grow our business with you!
- Lunch, chips + salsa (of course!) included! We'll end our time over coffee or tea and answering any other questions you may have.
Ready to go all-in and take your business to the next level? Then double your time with us for a full,
8-hour-day, individualized workshop!
Full-Day Workshop
3
$1500
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- Rachel Davies
I found out about Erica and Jon at the right time where my business was evolving into a new direction. I suggested my new idea, they were very helpful had a great insight and were very encouraging. They understood what I was trying to achieve and proved me that I can do it. They explained why it would work and recommended actions to take. My mentoring session with Erica and Jon has been a great experience. I would highly recommend them!
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- Sarah Peterson
I am so happy I invested in a mentoring call with Erica & Jon! They are two of the sweetest people in the photography industry. They answered all of my questions and didn't hold anything back.
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- Maddie Peschong
My name is Maddie, and I am an Erica + Jon fan girl ;) When I found out they were offering mentoring, I jumped on the opportunity. They are a wealth of knowledge on the topic of business, but also so approachable. I had specific questions and they got right down to business, answering them all. It felt amazing to finally talk to someone who understood exactly what I was talking about, and had been in my shoes! I feel so much more equipped to taking on my growing client now thanks to these two!
