EDUCATION
with
Courses, mentorships, templates and photography education for brand photographers.
DOES THIS SOUND LIKE YOU?
I'm in a lane of photography that isn’t a good fit for me.
I feel like a shift is happening in my business, but I'm not sure what to do.
I think weddings are the only way to make BIG money in photography.
I'm not making the level of income I need or desire.
I feel constantly defeated and like everyone else has it all together while I struggle on my own.
I'd love to work in the commercial space but have NO idea how that industry works.
Our time-tested, on-the-job proven methods available to you via online education.
Online Education from Erica + Jon!
Our personal journey of transitioning from wedding + lifestyle photography into the brand photography space inspired us to help educate others looking to do the same. We faced so many stumbling blocks along the way.
So many hard learning curves we paid tuition to learn ourselves through - whether emotionally or financially. Our online courses take those hard-learned lessons and bring them together in cohesive, replicable systems YOU can follow.
An in-depth program teaching you how to market yourself as a brand photographer and attract ideal clients, establish a pricing model that gives you clarity and confidence, and a licensing strategy that builds recurring income for your business beyond the shoot!
The Pricing + Licensing Course
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A fundamental implementation program where you'll learn the confidence in understanding how to plan, style, and create marketing imagery for brands. Real resources and hands-on learning experiences that will dramatically improve your processes!
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The Planning + Styling Course
e+j COURSES
— Rachel J. / Brand Photographer
"I just finished the P+S course and wanted to tell y’all that you NAILED IT! The brand photography market was in desperate need of better educational content and you really came through! The live demos were my FAV and I’m so excited to be a part of your growing community!"
"Ya'll NAILED it!"
— Katherine S. / Brand Photographer
"Not only are these two amazing photographers, but their heart for education and sharing their knowledge is unparalleled! The phrase "you don't know what you don't know" was never so true! Thank you again Erica + Jon for your time, expertise, and heart for others — I so appreciate it!"
E+J RESOURCES
Not ready for a full on course? We got you! Grab our most used resources and guides to get started asap!
Our step-by-step process for effectively interviewing brands to understand who they are, what they need, and ultimately discover how you can serve them best. It's our tried and true answer that puts and end to never-ending email chains or half-completed questionnaires.
The Brand
Questionnaire
Unlock the secret to our ridiculously successful personal brand photoshoots with this guide! This template doubles as a planning guide for you and a beautiful presentation for your clients. You'll also receive a video tutorial on how to customize the guide to work for you and your clients.
(Tech Requirements: InDesign)
The Photoshoot Planning Template
— Amber L. / Brand Photographer
"I just finished my first brand session discovery call using the brand questionnaire! I have always gone the online questionnaire route before and I think I’m converted. The back and forth dialogue gave me such a deeper understanding than I would have gotten with my old method!
WHAT We've
— Renee B. / Photographer
"Erica and Jon have two amazing resources already done that you can buy from them even if you don’t take their course (branding questionnaire and planning guide). It would save you soooo much time and would be worth the investment if this is something you are planning on doing."
WHAT We've
E+J CONTRACTS
Brand Photography has its own legal jargon.
Eliminate the worry and plug our commercial contracts into your own workflow, without spending thousands on legal fees!
Our Brand Photography-specific service agreement is an easy to use template that clearly outlines your services, lays out the expectations between you and the client, and ensures you never run into that 'wish-I-woulda-had-them-sign-something' feeling again!
The Brand Photography Service Agreement
Our Commercial Image Rights Agreement is a plug and play template that helps you issue clear and concise image rights agreements (licensing) to your clients for both Digital and Physical use applications.
The Commercial Image Rights Agreement
It took us making the first step - making the scary decision to invest in the mentoring we knew would revolutionize our business. It was a tough decision since we already felt like we were barely treading water financially, but we knew the investment would pay off dividends.
We chose to trust the process and we’re so glad we did! Our business coach felt like the life preserver and motivation we needed to take us to the next level.
Mentoring with
Erica + Jon
BECAUSE REAL GROWTH HAPPENS WITH INDIVIDUALIZED, ONE-ON-ONE MENTORING.
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— We meet via Zoom video chat so you can learn from us no matter where you are! Don't worry, we'll also get our virtual E+J selfie with you!
- You tell us THREE topics you'd like to learn more about through a questionnaire we send in advance.
- We dive deep into those three topics with you and provide resources or recommendations that might be helpful for further reference.
- We work with you to set THREE actionable goals to help you see actual growth in the areas we covered.
- We're an open book, sharing the hard-learned knowledge that we've used to grow our business with you!
Have a few specific topics you need some fresh perspective on? One-Hour virtual 1:1 mentoring session with both of us might be a perfect fit!
VIRTUAL MENTORSHIP
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E+J MENTORSHIPS
$500/SESSION
- General branding photography curriculum with emphasis on areas you specify in advance through our questionnaire.
- The option to customize your workshop and dive into more time intensive topics like off-camera lighting, editing, or specific work-flow areas if desired.
- Hands-on, practical educational tools that you can walk away and implement into your business.
- We'll end the workshop with a styled shoot focusing on styling, flat lays, and product photos letting you put your new knowledge to work and walk away with images for your portfolio!
- We work with you to set THREE actionable goals to help you grow in the areas we covered.
- We're an open book, sharing the hard-learned knowledge that we've used to grow our business with you!
- Lunch, chips + salsa (of course!) included! We'll end our time over coffee or tea and answering any other questions you may have.
Ready to go all-in and take your business to the next level? Then double your time with us for a full, 8-hour day, individualized workshop!
FULL DAY WORKSHOP
$ inquire
— MADDIE PESCHONG
My name is Maddie, and I am an Erica + Jon fan girl ;) When I found out they were offering mentoring, I jumped on the opportunity. They are a wealth of knowledge on the topic of business, but also so approachable. I had specific questions and they got right down to business, answering them all. It felt amazing to finally talk to someone who understood exactly what I was talking about, and had been in my shoes! I feel so much more equipped to taking on my growing client now thanks to these two!
"Highly recommend Erica and Jon as photography mentors!"
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— RACHEL DAVIES
I found out about Erica and Jon at the right time where my business was evolving into a new direction. I suggested my new idea, they were very helpful had a great insight and were very encouraging. They understood what I was trying to achieve and proved me that I can do it. They explained why it would work and recommended actions to take. My mentoring session with Erica and Jon has been a great experience. I would highly recommend them!
"They had great insight and were very encouraging!"
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— Sarah Gualtieri
Erica and Jon are incredibly talented photographers. I searched for photographers all over the country when looking for advice on how to start my own photography business. They were incredibly kind and took the time to answer every one of my questions thoughtfully. Their expertise in brand photography was obvious and I'm grateful that I had the chance to learn from them. After our call I made just a few of their suggested changes to my website and saw results the very next day!
"Highly recommend Erica and Jon as photography mentors!"
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Wondering about the gear in our bags or what our go-to solutions are for off-camera lighting and modifiers? Grab our FREE Gear List complete with links and exclusive discounts just for you!
freebie alert!
Want Our Personal Gear List?
OUR PARTNERS + SPECIAL OFFERS
50% OFF
your first year!
5% discount
on your purchase!
Use code:
ERICAANDJON5
5% discount
on your purchase!
Use code:
ERICAANDJON5
Free FlashBender v3 Small Reflector with purchase of $100
Use code:
ERICAANDJON
Our favorite CRM tool that handles everything from inquiries to bookings, contracts to invoicing, and total project management.
The tool we'd never leave home without! The ExpoDisc is our secret to perfect skin tones and white balance on every shoot.
Rogue is a leader in flash modifiers, making a simple Speedlite a powerhouse tool for any shoot.
We exclusively use Nissin flash equipment on our shoots, big or small. Check out their lighting solutions for any shoot!
