the PRICING AND LICENSING course

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Discover Exactly How to Market, Price + License Your Brand Photography

(without constantly reinventing your pricing structure, second guessing your value, or chancing it by taking guesses in the dark)

FOR ALL TYPES OF BRANDS

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HEY,

You Brand Photographer!

If you are brand new to brand photography, making a transition from wedding and lifestyle photography into brand photography, or even if you are already working with brands and looking to increase your profitability and revenue, then you already know that understanding pricing and licensing in the commercial brand photography space is crucial to achieving that goal!

SO WE'LL GET RIGHT TO THE MAIN POINT...

We don't need to spend time twisting your arm trying to convince you that brand photography plays by a completely different pricing framework than wedding and lifestyle photography.

After all, you already know that there is huge opportunity in the brand photography industry and you've seen how tight lipped this side of the industry is about pricing models...let alone the topic of licensing!

You're probably also familiar with the fact that this industry is rapidly growing while more and more people are jumping in on the brand photography wagon, but having no idea how pricing in this space works and missing out on major revenue opportunities!

here's what you might not know

Even if you have a pricing model that works to some degree, understanding brand photography pricing and Licensing allows you to:

Understanding photo licensing will allow you to maximize revenue on your images! Stretch the value of your images through licensing fees, license renewals, and selling multiple licenses of the same image!

STOP LEAVING $$$ ON THE TABLE

Knowing that your pricing model is consistent, works within industry standards, and doesn't require you to reinvent the wheel for each and every new inquiry that lands in your inbox!

STOP STARTING OVER WITH EACH INQUIRY

Image licensing allows you to keep business booming beyond the photoshoot by requiring clients to either refresh their images with a new photoshoot or renew their license with you - in either case, still keeping cash flowing to your business!

NOT WORK YOURSELF OUT OF A JOB

No longer spend every waking moment trading your time for money. Yes, photography is a service that involves your time investment in exchange for revenue, but having an effective pricing model in place allows you to work less and make more!

SCALE TO NEW LEVELS

Even if you have experience as a photographer - marketing, pricing, and licensing in the brand photography space couldn't be any more different.

CHECK IT OUT

Maybe you've already started sending proposals for lifestyle brands, small business photoshoots, or even larger commercial brand photography projects.

Perhaps clients have already filled out your inquiry form, but you've been intimidated by terms and requests you've never dealt with before. Or worse, you've responded and sent a proposal, but didn't land the job and you know in your gut it's because you didn't understand how to quote the job.

MAKE MORE MONEY?

heck yes!

HERE'S WHAT PREVENTS MOST BRAND PHOTOGRAPHERS FROM GETTING JOBS:

Without a crystal clear understanding of how the brand photography industry works, photographers are left with their old pricing models from other photography work and crossing their fingers in hopes that it will work.

They get crushed between knowing that they are missing critical pricing and licensing information and not knowing how or where to gain the understanding that they need.

HERE'S WHY THAT BECOMES SUCH A HUGE ISSUE:

You begin to feel like you are still trading time for money and that there is no end in sight. A feeling that becomes such a burden that you simply can't stand under the weight of not knowing what you don't know. 

It's enough to make you want to quit, run back to a safe space, and continue with business as usual...if you continue with business at all. But this is exactly the moment you can't fold.

The brand photography space is a rapidly growing industry with more and more opportunity every day, and knowing there is something more to learn in the pricing and licensing space is the first step to capitalizing on the opportunity!

It's time to do what you've always done, but few people take the time to do... learn something new and implement it in order to reach new levels of success!

01

how to price for brands

Collections simply aren't effective and fail to resonate with brand clients. Brands are unique and so are the pricing options they need.

You have to have a scaleable pricing model that is flexible for each unique brand that wants to work with you. It's time to understand brand pricing verticals and a system to create a pricing model that works for any brand client, big or small!

Pricing for brand photography is nothing like pricing for wedding and lifestyle clients. 

The 3 Things You Need to Understand right now to Succeed

02

IMAGE LICENSING IS CRITICAL

Having no licensing strategy means you are missing out on revenue, being taken advantage of, and working yourself out of a job.

Your business, and your sanity, deserve a clear image licensing strategy that serves you and your clients. You and your biz also deserve a no-nonsense, down-to-earth explanation of image licensing and how to apply it to your workflow!

It simply isn't as scary as people feel it is, and Image Licensing is a critical piece to scaling your business and profits!

03

HOW TO MARKET YOUR BUSINESS

You've got to have a clear and consistent marketing strategy for your business that works for you to attract those dream clients to your business!

You don't have to present yourself as some stuffy artistic novelty, but remember that there are real people behind brands that are looking for not only great photos, but an incredible experience!

Time for a proven marketing strategy that works for you to attract scroll-stopping clients to your brand!

Want to land dream brands in your portfolio? Desperate to break into new markets and opportunities?

DOESN'T WANT YOU TO KNOW

Even though the brand photography space is growing at an incredible rate and digital marketing is set to surpass over $117 BILLION in revenue, not everyone will get an equal share of the pot. A few people, with insider information, will be able to capitalize on the drastic spike in photography for marketing, while others will work relentlessly without reaping the same benefits.

And the main reason for this, as you've likely surmised by now, is that while the barriers for entry are pretty LOW...
...The barriers to growth and success because of lack of pricing + licensing knowledge are HUGE!

But as long as you can understand the nuances of working with brands and pricing photoshoots to meet their unique needs and licensing requirements, you can be one of the few who take a huge part in this industry. One that allows you to work with household brand names, generate life changing revenue through your business, and create multiple revenue streams in your business. 

The key ingredients to being successful in this are understanding pricing + licensing for brand clients of all shapes and sizes.
With your permission, we'd love to show you exactly how to understand this information...

Here's the info the brand photography space

BY ERICA+ JON

THE PRICING + LICENSING COURSE

How to create a foolproof pricing structure to win over brands and a licensing strategy to keep yourself insanely profitable.

introducing...

We've sat right where you are today...

We’ve personally made the transition from lifestyle and wedding photography into the brand photography space. We’ve wrestled and struggled with pricing for brands. We’ve sat, sick to our stomachs, wondering what in the world we were doing. We’ve known we were missing out on revenue because there was information we did not know. And we’ve taken ALL of that growth, pain, and discomfort and brought the information together in a proven, step-by-step pricing building block system that not only teaches you how to handle pricing and licensing, but also shows you how to implement the information into your processes.

THE PRICING + LICENSING COURSE ISN'T JUST A THEORY BASED PROGRAM. IT'S A STEP-BY-STEP IMPLEMENTATION PROGRAM.

Of course, we’re going to teach you all of the information we use in our own business to price brand photography projects of all shapes and sizes. And most definitely, we’re going to unpack the super ‘scary’ topic of image licensing in a crystal clear manner. But even more importantly, you are going to be given real hands-on instruction on how to develop your own pricing structure and utilize it with brand clients of your own.

The end result: a foolproof pricing structure to win over brands and a licensing strategy to keep yourself insanely profitable.

What they're saying:

Goodbye 'styled shoots' and wishful thinking. We're teaching you our proven marketing methods for gaining new brand clients, building your portfolio, and building a word of mouth referral system that speaks louder than any advertisement ever could. 

TEACHES YOU TO MARKET YOURSELF AND GAIN NEW CLIENTS...

Win clients over for life by creating a workflow and client experience that keeps clients feeling valued, their priorities heard, and reviews pouring in positive praise and feedback.

GIVES YOU A START TO FINISH CLIENT EXPERIENCE BLUEPRINT...

We drop the knowledge bomb on all of the tight lipped secrets to pricing for brands, letting you in on the insider industry knowledge preventing you from flourishing in the brand photography space. 

UNPACKS THE PRICING MODELS OF THE BRAND PHOTOGRAPHY SPACE...

The Pricing + licensing Course is the ONLY program of its kind that... 

This program breaks down the 'scary' topic of image licensing and shows you how this industry standard practice fairly compensates you for your work while also accomplishing your client's imagery goals, leading to a win-win scenario and recurring income streams for your business!

DEMYSTIFIES IMAGE LICENSING...

Marketing Yourself

A total overview of our best marketing practices that have led us to working with national brands, household brand names, and celebrity talent.

— Drafting a clear brand statement that immediately resonates with your idea client.
— Exactly how to position your website and social media to attract brand clients.
— How to handle networking and collabs to build your brand and portfolio.

MODULE HIGHLIGHTS:

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Our Start-to-Finish Workflow

A step-by-step walk through of our entire workflow, from the moment of inquiry to final image delivery for our brand clients.

— How we automate our workflow to work for us, save time, and increase efficiency.
— Our phone consultation process and how this makes pricing, licensing, and all other aspects of creating an unforgettable client experience possible!
— Post-shoot workflow tips to make sure you continue to serve your clients well, long after the photoshoot.

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Pricing Building Block #1: The Creative Rate

Our 4 part pricing building block model is the key to being flexible to customize pricing for each brand, while having a solid foundation that keeps you from reinventing yourself with each proposal - starting with the Creative Rate.

— Understanding the value of brand photos and how they differ from wedding and lifestyle imagery.
— How to establish your creative rate and finally start getting paid your value and worth.
— Creating your 'Get out of Bed' rate and why it is so foundational to the rest of your pricing structure.

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Pricing Building Block #2: Value Add Services

Continue to add value to your clients while creating other opportunities for revenue by offering Value Add Services to your clients and fairly compensating yourself for your time.

— Understanding value add services and how they create new opportunities for your business, all while serving your clients well.
— How to choose the value add services that are a food fir for your business, your clients, and your interests.
— The key to establishing pricing for the value add services you provide to your clients.

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Pricing Building Block #3: Image Licensing

Understand and demystify the subject of image licensing and learn how licensing your photos can add incredible opportunity to your business for increased revenue!

— Understand exactly what image licensing is and how it can work for your business.
— Walk step-by-step through building and image license for your client's projects.
— Discover methods for pricing an image license and how to use the image license calculator to take all of the guess work away.

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Pricing Building Block #4: Additional Revenue

Learn how to calculate all of your total expenses, what you can bill out to your client, and how to recuperate shoot costs to boost revenue and cut down on absorbed expenses. 

— Learn all about how to bill your production team and why your team doesn't need to be a direct expense.
— Discover common expenses that can be billed out and why you should be charging your expenses.
— Understand our process for billing retouching time and why it should never be time you sacrifice without compensation.

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Brand Pricing
Verticals

No two brands are alike, and working with brands of different shapes, sizes, and types requires you to be nimble and flexible to price according to their needs.

— Understand the nuances of each brand pricing vertical and how to work with each brands to win their business.
— Learn how to price product based photoshoots and the specific things to know around product photography.
— Understand licensing particulars around selling photos for stock image use.

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Contracts + Releases

It's essential to have all of your agreements with clients documented so that you and your client both understand each other!

— Bring all of the pricing information you've learned together to build a contract between you and your client for a photoshoot!
— Understand the uses of releases and why they are an important document for your business to have on file.

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Putting Together Your
Proposal + Contract

Learn how to build a proposal and contract for each of the brand verticals you will be working with as we walk you through the process from start to finish!

— Walk with us through building a proposal and contract for personal brands.
— Let us guide you from start to finish on putting together a proposal for commercial brands.
— Lean how to send a proposal and contract for products and stock photography.

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VIEW MODULE:

HERE'S HOW IT ALL BREAKS DOWN:

LET US BE 100% REAL WITH YOU

The Pricing + Licensing Course is the most comprehensive program of its kind, built for serious and ambitious photographers ready to dominate the brand photography space and increase revenue and efficiency. Our community is filled with motivated entrepreneurs who are open to new ideas that can catapult them to success. When you join, you'll become one of them.

By the end of 30 days, you will have had ample time to work through The Pricing + Licensing Course content and begin implementing our ideas and processes with real clients. If you don't feel that The Pricing + Licensing Course has helped you establish a pricing plan for working with brands, understand licensing and how to implement it into your business, and prepare you for pricing brand photography projects of all kinds, simply reach out to us, show us you put in the work, and we'll refund your investment.

HERE'S THE DEAL

RISK—FREE guarantee

30 day

THE E+J

We're so confident in this program that we're willing to put our money where our mouth is. Literally.

If you don't make your money back on your first 3 photoshoots utilizing the knowledge you've learned from The Pricing + Licensing Course, we'll not only refund your purchase, but we'll pay YOU $100! Full Details Here.

but wait, there's more!

MICHELLE D.  / Photographer

"Hey everyone, you need to purchase the course. You WON'T be disappointed. Erica and Jon give you so much valuable information that I didn't realize I needed or knew. Yes, I love the pricing model!"

LINDSEY T. / Photographer

"This course is exactly what I needed! Binged it in 2 days and implementing it now!"

when you enroll today:

here's what you're gettimg

BY ERICA+ JON

The Complete Pricing + Licensing Course

You'll get access to all 9 learning modules, along with resources, guides, templates and everything you need to market, price, and license for brand clients with ease.

$3,500
value!

Limited Time Bonuses

Receive an extra bonus lesson covering lots of nuanced pricing + licensing tips. Think of it as a speed round Q+A as we walk through additional pointers for specific client situations.

BONUS LESSON: PRICING + LICENSING TIPS + TRICKS!

$150 VALUE!

Our Commercial Image Rights Agreement is a plug and play template that helps you issue clear and concise image rights agreements (licensing) to your clients for both Digital and Physical use applications.

E+J COMMERCIAL IMAGE RIGHTS AGREEMENT BUNDLE (INCLUDES MODEL + LOCATION RELEASES!)

$1,048 VALUE!

This is where you will interact with like-minded brand photographers, trade feedback, and give and receive encouragement along the way. PLUS 30 days of exclusive email support with Erica + Jon!

PRIVATE PRICING + LICENSING COURSE FB GROUP + 30 DAYS EXCLUSIVE EMAIL SUPPORT WITH E+J

$899 VALUE!

the Pricing +Licensing Course is perfect for your if...

01. You already have a successful photography business

...but you're wanting to transition to brand photography and set yourself up for success from the beginning by understanding how this side of the industry works.

02. You ARE CURRENTLY A BRAND PHOTOGRAPHER

...but find yourself frustrated, not being able to break through to the next level in your business, and you know it's the lack of understanding in the pricing + licensing space that is holding you back.

03. You are brand new to photography

...and you know that you want to focus on working with brands to create imagery for marketing. You want to avoid a hard learning curve and build your business right from the beginning.

04. You recognize that brand photography is a completely different industry

and want to maximize your effectiveness in this space by learning from a proven method and path to success.

05. You don't mind having pre-existing beliefs challenged

...in order to form a business model that leads to wild success in the brand photography space.

06. You don't mind having fun while learning

...and welcome the idea of interacting with a supportive and engaging community of like-minded brand photographers.

If you find yourself raising your hand in agreement with any of the statements above, you're in a perfect position to enroll in The Pricing + Licensing Course and transform your photography business!

WHY CAN'T I JUST USE MY PRICING FROM WEDDING + LIFESTYLE PHOTOGRAPHY?

Brand photography and wedding or lifestyle photography have only one thing in common: they both involve cameras. Otherwise, the industries couldn't be more different, especially when it comes to pricing and licensing. As two people who have worked in both worlds and transitioned from wedding and lifestyle photography to brand photography, trust us when we tell you your lifestyle pricing plans won't work here.

Frequently Asked Questions

WILL THIS COURSE TEACH ME EVERYTHING I NEED TO KNOW ABOUT PRICING + LICENSING FOR ALL BRANDS?

This course is built on our proven 4-Building Block Pricing System that has earned us work with national brands, household names, and celebrity clients. We walk you through our entire pricing and licensing model, as well as particulars of working with personal brands, commercial brands, product based brands, and stock photography. 

WILL I LEARN HOW TO EFFECTIVELY MARKET MYSELF TO BRANDS?

Absolutely. Inside The Pricing + Licensing Course, we spend an entire Module dedicated to unpacking the marketing strategies we use in our own business to work with every type of client from personal brands and influencers to national brands and household names. We also walk through our entire workflow from start to finish so that you can pair an incredible experience with that tip-top marketing plan you'll learn!

HOW LONG DOES IT TAKE TO COMPLETE THE COURSE?

The Pricing + Licensing Course is self-paced. Once you enroll, you'll have instant access to all 9 Modules and all of the course resources. You're able to start right away, work at your own pace, and enjoy lifetime membership!

IS IT REALLY RISK FREE?

The Pricing and Licensing Course is the most comprehensive program of its kind, built for serious and ambitious photographers ready to dominate the brand photography space. Our community is filled with motivated entrepreneurs open to new ideas that can catapult them to success. When you join, you'll become one of them.
Here's the deal, by the end of 30 days, you will have had ample time to work through The Pricing and Licensing Course content and begin implementing our ideas and processes with real clients.

If you don't feel that The Pricing and Licensing Course has helped prepare you for success in preparing, planning, and styling as a brand photographer, simply reach out to us, show us you put in the work, and we'll refund your investment. For full terms and conditions, click here.

Let's do this thing.

SO WHAT ARE YOU WAITING FOR?