BRAND PHOTOGRAPHY
ENROLL IN BPB NOW!
(BPB)
Discover the creative system behind $3K+ brand shoots so you can stop undercharging, attract premium clients who believe in your process, and consistently hit $8K–$10K months doing work you’re proud of.
ENROLL IN BPB NOW!
BOOTCAMP
GET STARTED TODAY!
BPB is the proven creative blueprint to find 6-figure success in brand photography
Attract premium $3K+ clients who trust your creative process — no huge portfolio required
Pivot your existing photo skills to serve brands — no starting from scratch required, just a proven system to turn what you already know into income
Ditch imposter syndrome and finally feel confident leading premium brand shoots
Use our plug-and-play shoot planning system to stop guessing and start delivering strategic image libraries
Understand what brands actually need from their photos — and how to deliver fast wins that keep clients coming back
Attract premium $3K+ clients who trust your creative process — no huge portfolio required
Pivot your existing photo skills to serve brands — no starting from scratch required, just a proven system to turn what you already know into income
Ditch imposter syndrome and finally feel confident leading premium brand shoots
Use our plug-and-play shoot planning system to stop guessing and start delivering strategic image libraries
Understand what brands actually need from their photos — and how to deliver fast wins that keep clients coming back
(while missing 111 weekends, family dinner nights and soccer games with our kids)
(and have never missed a weekend, family dinner, or soccer game again).
We went from making $60k in wedding photography...
...to making multiple six figures working in Brand Photography
trusted by INCREDIBLE clients like:
BRAND PHOTOGRAPHY BOOTCAMP is the right fit for you if you're ready to:
No more missing weekend memories or shooting through every holiday.
Brands shoot M–F — which means you can too. Build a business that pays like a career and runs like a lifestyle.
DITCH WEEKEND WORK (And Actually Have a Life)
Thought a $10K wedding was the pinnacle? That’s just a one-time payout.
In brand photography, clients don’t just come back - they scale with you.
From $3K–$7K recurring shoots to $20K+ campaigns with national brands...
Brand photography has no income ceiling. This is how you scale — fast!
BREAK THROUGH TO Your First 6-Figure Year
Stop fighting over leads in an already over saturated wedding and family photography industry. The brand photography space is roughly $117 BILLION dollars and growing.
You don’t need to fight for scraps when there's an entire table waiting.
Escape the Oversaturated Wedding + Family Market
It's Possible! And it's happening for bPB Students like...
BRAND PHOTOGRAPHY BOOTCAMP is the right fit for you if you're ready to:
DITCH WEEKEND WORK
(And Actually Have a Life)
BREAK THROUGH TO Your First 6-Figure Year
Escape the Oversaturated Wedding + Family Market
It's Possible! And it's happening for bPB Students like...
real LIFE STORY
E+J COMMUNITY
"After enrolling in BPB...I made $75,000!"
"Before BPB, my business felt chaotic and lost and I made about $15k. After enrolling in BPB, I'm more confident in the workflow and what is expected from a brand photo session and made $75,000! Enroll as soon as you can. There's lots of insight without having to reinvent the wheel!"
- Gilead H.
Brianna + Duncan w. / Brand Photographers
"If I was talking to a photographer considering enrolling in Brand Photography Bootcamp, I would tell them... DO IT!! It took us a while to decide to take the leap & really invest in our dreams, but we just know it will be so worth it to have the life we always dreamed of (no more working weekends & being able to provide a great life for our family)"
According to a recent student survey, within ONLY one year of enrolling in BPB our average student:
SHOW ME THE NUMBERS!
What would that type of growth and increase look like in YOUR business tHIS YEAR?
👇 We made a calculator so you can find out 👇
Brand Photography Bootcamp is the ONLY course of its kind that…
Teaches you the creative leadership skills to stop feeling like a button pusher and start getting booked as the expert brands trust
Delivers client-ready templates, planning tools, and our GPT-powered shoot assistant - to help you streamline your workflow and save hours of prep time
Includes 4 behind-the-scenes case studies - watch us plan, style, and shoot for real clients so you can model the process with confidence
Gives you a blueprint for what brands actually need so you can stop winging it and start building galleries that position your clients (and you) as high-level
Replaces guesswork with strategy - learn exactly what to ask, plan, and deliver so brands trust your creative direction and happily pay premium rates
Hands you a plug-and-play system for planning, styling, and delivering strategic shoots — so you can confidently charge $3K+ and back it up with results
Hands you a plug-and-play system for planning, styling, and delivering strategic shoots — so you can confidently charge $3K+ and back it up with results
Replaces guesswork with strategy - learn exactly what to ask, plan, and deliver so brands trust your creative direction and happily pay premium rates
Gives you a blueprint for what brands actually need so you can stop winging it and start building galleries that position your clients (and you) as high-level
Includes 4 behind-the-scenes case studies - watch us plan, style, and shoot for real clients so you can model the process with confidence
Delivers client-ready templates, planning tools, and our GPT-powered shoot assistant - to help you streamline your workflow and save hours of prep time
Teaches you the creative leadership skills to stop feeling like a button pusher and start getting booked as the expert brands trust
Your next level isn't waiting...it's ready. Are YOU?
I'M READY TO LEVEL UP!
Your next level isn't waiting...it's ready.
Are YOU?
real STUDENT BRAND SESSION
Brand Photography Bootcamp
"I felt so much more prepared to start offering branding sessions"
I loved watching their videos on each topic because they took their time explaining things and how to use the templates and worksheets. I liked watching the behind the scenes videos as well to see how they set up certain shoots and the equipment they used. I felt much more prepared to start offering branding sessions for my business after completing the course.
- erin w.
Photos by Erin Bancroft Photography
LEARN THE EXACT CREATIVE PROCESS WE USE TO WORK WITH BRANDS LIKE...
You're Ready to Enroll in Bootcamp When...
You’re tired of undercharging — and ready to finally price your work like a pro.
…because you know you’re good with a camera, but you’ve hit a ceiling and need the creative system that supports $3K+ brand shoots and sustainable income.
You’re done missing out on life for weekend weddings.
…because you didn’t start this business to spend every Saturday away from your family — and brand photography gives you your time (and life) back.
You’re ready to turn your photo skills into brand strategy.
…because you’re confident behind the camera, but don’t know how to apply that to brands — and you're craving a roadmap to fast wins and repeat clients.
You’re craving confidence — not just in your edits, but in your entire creative process.
…because imposter syndrome is holding you back, and you want to lead premium brand shoots without second-guessing yourself.
You know you can’t just “wing it” anymore.
…because delivering a strategic shoot for a paying brand client isn’t something you want to fake your way through — you want to do it right, from the start.
You want more than a course — you want community, accountability, and momentum.
…because this time, you’re not just downloading info and doing it alone. You want real support, real structure, and real growth.
You’re tired of undercharging and ready to finally price your work like a pro.
You’re done missing out on life for weekend weddings.
You’re ready to turn your photo skills into brand strategy.
You’re craving confidence, not just in your edits, but in your entire creative process.
You know you can’t just “wing it” anymore.
You want more than a course — you want community, accountability, and momentum.
Is that YOU?
Sounds Familiar, we know...
If you align with any of these statementS, then YOU ALREADY KNOW BOOTCAMP IS YOUR NEXT STEP
SIGN ME UP FOR BPB!
real LIFE STORY
E+J COMMUNITY
"Confidently moved my business from wedding industry towards brands"
"Brand Photography Bootcamp has not only taught me proper design concepts and actionable education but most importantly it has shown me that my possibilities are endless. I am grateful for the ability to confidently move my business away from the wedding industry and towards branding and business."
- donna t.
$2,497
value!
BY ERICA+ JON
brand photography bootcamp
Discover the creative system behind $3K+ brand shoots so you can stop undercharging, attract premium clients who believe in your process, and consistently hit $8K–$10K months doing work you’re proud of.
A complete, head-to-toe overview of the necessary perspective shifts needed in order to be wildly successful as a brand photographer.
— The exact mindset shift you need to make to find success in brand photography.
— Exactly how to market to brands and book your very first brand photography client!
— A new realization that took us forever to learn and now helps to increase profits from every job.
MODULE HIGHLIGHTS:
01 / 07
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02
03
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HECK YES - I'm IN!
Exactly how to pull all of the information you need from your client out of their heads and onto paper in order to serve them with brand photography!
— Our #1 tool to fully understand our brand photography clients and design a brand photoshoot that receives glowing reviews.
— The exact model we use to leave clients saying, "I don't care what the investment looks like, I'm hiring you!"
— Exactly how to establish your experience and increase your sales through our cut and paste process!
MODULE HIGHLIGHTS:
02 / 07
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03
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HECK YES - I'm IN!
Our start-to-finish process for ensuring all pre-production elements are taken care of and no detail is left unchecked.
— Everything you need to know to help your brand client plan and prepare for their brand photoshoot.
— The exact process we use to deliver an unmatched client experience (and ensure we show up ready to serve on photoshoot day!)
— How to create raving clients who praise your efficiency, love every photo you capture for them, and marvel at your ability to create so much variety during their photoshoot!
MODULE HIGHLIGHTS:
03 / 07
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HECK YES - I'm IN!
Our incredibly thorough guide to executing those photoshoot plans and creating impactful imagery for your clients.
— The resource we created to deliver a custom branded experience to clients of all shape and sizes!
— Exactly how to use this resource with your clients to create a 5-star experience, collaborate with them in real time, and give yourself a guide for photoshoot day, practically guaranteeing your success!
— See how we use this resource with 4 real brand clients of our own, including celebrity talent, a global brand, a restaurant, and a service-based brand.
MODULE HIGHLIGHTS:
04 / 07
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03
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05
06
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HECK YES - I'm IN!
Learn the 4 Core Styling Principles that we use on every brand photoshoot and how you can apply them to any brand photography client you work with!
— Discover the foundational principles that guide every decision we make when styling for brands of all kinds.
— Build confidence in your own styling abilities with our easy to learn styling blueprint!
— Learn to recognize and avoid the biggest pitfalls when styling for brands.
MODULE HIGHLIGHTS:
05 / 07
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HECK YES - I'm IN!
Learn specific styling tips to equip you to work with different types of brands including Personal Brands, Product-Based Brands, and Food Brands!
— Learn exactly how to work with Personal Brands and the unique needs you will encounter with personal brand photography!
— Discover why Product focused brands present different needs and exactly how you can find success serving product-based brands!
— Uncover all of the variables involved with Food photography so you are set up for success on your first food-based brand photoshoot!
MODULE HIGHLIGHTS:
06 / 07
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07
HECK YES - I'm IN!
We're taking the learning out of the classroom and into real life photoshoots!
— Watch 3 Different Types of Brands Styled Live and experience 'fly-on-the-wall' behind the scenes access to our decision making process in real time.
— Includes styling demos for a Food Brand, Product-Based Brand, Service-Based Brand, and a Personal Brand.
— Learn by watching over our shoulders while we implement Brand Photography Bootcamp principles while seeing final images and camera settings in real time as we shoot!
MODULE HIGHLIGHTS:
07 / 07
01
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HECK YES - I'm IN!
Katherine s. / Brand Photographer
"Not only are these two amazing photographers, but their heart for education and sharing their knowledge is unparalleled! The phrase "you don't know what you don't know" was never so true! Thank you again Erica + Jon for your time, expertise, and heart for others — I so appreciate it!"
What they're saying:
"Making sure nothing is missed in translation has been huge for me"
Real students. real success.
- AMBER
What they're saying:
"SO MUCH amazing information packed in there!!"
Real students. real success.
- AMANDA, ARC CREATIVE
What they're saying:
"I binged quite a few of the course modules. LOVING everything so far!"
Real students. real success.
- Cait
What they're saying:
"The actual lessons were not too long... straight to the point and very valuable."
Real students. real success.
- Weronika
What they're saying:
"Clients were thrilled that I was working through the Brand Questionnaire"
Real students. real success.
- danielle
Knowing How to Use Your Camera ≠ Knowing How to Work With Brands
listen up!
Most photographers bring the wrong assumptions into brand photography, and it keeps them stuck, second-guessing, or undercharging.
👇 Let’s bust those myths before they cost you another opportunity.
AND EXACTLY HOW TO MOVE PAST THEM!
If I just keep improving my camera skills, the clients will come
Here’s the truth: brands don’t book solely on how sharp your photos are — they book based on how well you can translate their brand strategy into powerful visual storytelling. And that takes more than knowing your camera settings.
You’ve spent years mastering your craft behind the lens, and you’re proud of what you can create. But if premium brand clients still aren’t knocking, you’re probably wondering what you’re missing.
The 4 False Mindsets Most Aspiring Brand Photographers Have
It’s safer to keep my prices low until I get more experience
Why it doesn't work: Cheap rates attract clients who don’t value your time, set the wrong expectations, and reinforce the very doubts you're trying to shake.
But low pricing doesn’t protect you - it actually keeps you stuck.
The market is too saturated - I’m already too late
Truth be told: Saturation only matters when everyone’s offering the same thing - and most photographers are still treating brand shoots like portrait sessions with a logo slapped on.
You’re worried the opportunity has passed… but the real opportunity is in how you show up.
You need to think like a brand strategist, not just a photographer, so you can style, plan, shoot, and deliver with clarity and purpose. This is what separates $500 shooters from those confidently charging $3K+. And it’s exactly what you’ll learn inside Brand Photography Bootcamp.
If low prices led to premium opportunities, we’d all be booked out and thriving. But it just doesn’t work that way. The key to commanding $3K+ shoots isn’t more experience — it’s clarity, confidence, and a creative system brands can trust. That’s exactly what we help you build inside Brand Photography Bootcamp.
The truth? There’s more demand than ever, but fewer photographers who actually know how to plan, style, and lead a strategic brand session. Inside Brand Photography Bootcamp, we teach you the creative system that sets you apart — so you can confidently book $3K+ shoots no matter how crowded the market looks from the outside.
If I can just get one viral post or influencer collab, I’ll blow up
Why this is a plan for failure: Quick wins don’t build sustainable businesses — systems do. And let’s be honest: does “cross your fingers and hope an influencer sees you” sound like a solid marketing plan? We don’t want to build our business on chance or an algorithm we can’t control.
You’re hoping for a shortcut, but what you need is a system.
In Brand Photography Bootcamp, we show you how to stop waiting for someone to “discover” you and start showing up as a creative professional who attracts premium clients on repeat — with a system that works every time, not just once.
SUCCESSFUL BRAND PHOTOGRAPHERS DON'T ASK
THEY ASK... "WHAT IS IT COSTING ME TO HAVE THIS?"
Not
How many hours are you wasting trying to figure it all out alone - second-guessing every plan, Googling last minute, and still ending up with shoots that don’t reflect your potential
How much back-and-forth are you doing with clients - rewriting timelines, chasing details, and hoping it all somehow clicks on shoot day?
How many nights have you laid awake, wondering if you're truly prepared - or if your client is going to be disappointed when the gallery hits their inbox?
How many opportunities are you missing - clients who could’ve become $10K repeat contracts, but didn’t because your pre-production process didn’t earn their trust?
"How much Does it cost?"
?
?
?
?
And how much longer can you afford to keep treating your business like a guessing game - when the solution is right in front of you?
?
When you add it all up, there's a whole lot it's already costing you NOT to have this!
HERE'S THE DEAL...
We put 100% of the risk on us. if it doesn't work, you get your money back.
guarantee!!
60 dayS
We’re 100% confident that when you show up and complete the work inside Brand Photography Bootcamp, you’ll walk away with a strategic brand shoot plan, a polished pre-production process, and the creative confidence to lead your first $3K+ brand session — even if you're starting from scratch.
If, within 60 days, you’ve completed the core modules, used our planning tools, and still don’t feel prepared to confidently plan and execute a high-level brand session — we’ll refund your investment.
Just show us that you’ve completed the training, submitted your shoot plan using our template, and implemented one of our action steps — and if you still don’t feel ready, we’ll completely refund your purchase. Full details here.
Client-Ready Confidence
when you enroll today:
here's what you're gettimg
BY ERICA+ JON
Brand Photography Bootcamp
You’ll get access to all 7 training modules, plug-and-play planning tools, client-tested templates, and creative direction guides — everything you need to confidently lead $3K+ brand shoots and build a business that scales.
$2,497
value!
here's what you'll learn
Pivoting to brand Photography
Lesson 1: Emotional vs Monetary Value
Module 1
Lesson 2: Create vs. Capture
Lesson 3: Being Known for Something Else
Lesson 4: The First 3 Steps to Pivot Marketing to Brand Photography
Understanding Your Client's Brand
Lesson 1: The Phone Consultation
Module 2
Lesson 2: Discovering What the Brand IS
Lesson 3: Discovering What the Brand ISN'T
Lesson 4: Imagery Preferences
Lesson 5: Brand Questionnaire
Planning + Preparation
Lesson 1: Pre-Production
Module 3
Lesson 2: Location Planning
Lesson 3: Locations: Time + Cost
Lesson 4: Dates + Timelines
Lesson 5: Mood Board / Photo Inspo
Lesson 6: Shot List
Lesson 7: Composition Notes
Lesson 8: Props
Lesson 9: Overlooked Details
The Brand Photoshoot Planning Template
Lesson 1: The Brand Photoshoot Planning Template
Module 4
Lesson 2: Completed Planning Template: Personal Brand
Lesson 3: Completed Planning Template: Product Brand
Lesson 4: Completed Planning Template: Service Brand
Lesson 5: Completed Planning Template: Food Brand
Styling for Brands
Lesson 1: Keep the Main Thing the Main Thing
Module 5
Lesson 2: Creating an Anchor
Lesson 3: Complementary Elements
Lesson 4: Styling Tips
Styling for Specific Brand Verticals
Lesson 1: Styling Personal Brands
Module 6
Lesson 2: Styling Products
Lesson 3: Styling Food Brands
Live Branding Sessions
Lesson 1: Personal Brand: Chris Powell + Mathew Blades
Module 7
Lesson 2: Product Brand: Isagenix
Lesson 3: Service Brand: Frost Aesthetics
Lesson 4: Food Brand: Babbo Italian Eatery
$99 VALUE!
Make every client say, “Wow, you’re a pro.”
Get our fully customizable Canva template to map out shoot strategy, shot lists, props, outfit styling, and more — all in one sleek, professional-looking plan you can present to clients. It’s your pre-production secret weapon.
THE E+J BRAND PHOTOSHOOT PLANNING TEMPLATE
$249 VALUE!
Stop guessing what to ask your clients.
You’ll get our exact brand questionnaire — the same one we use with high-level clients — so you can walk into every shoot with clarity, confidence, and a strategic game plan. No more awkward calls or missing pieces. This alone gives you the edge most photographers never have.
THE E+J BRAND QUESTIONNAIRE
Invaluable Support & Connection
Surround yourself with other photographers on the same path. Inside this private group, you can ask questions, share wins, troubleshoot roadblocks, and stay motivated alongside people who actually get it. We moderate the group and keep it focused, helpful, and high-energy.
E+J STUDENT FACEBOOK COMMUNITY
Listen to REAL client consults - not scripted fluff.
We’re pulling back the curtain and letting you eavesdrop on three real brand client consultations so you can hear exactly how we guide the conversation, set expectations, and build trust. This kind of behind-the-scenes access is unheard of and will fast-track your confidence on sales calls.
LIVE CONSULTATION RECORDINGS WITH REAL BRANDS!
$1497 VALUE!
Limited time bonuses...
Plus These
You get a full year of live support - for FREE.
Every month, Erica + Jon go live in our private group Q+A calls to help you apply what you’re learning, answer your questions, and troubleshoot anything holding you back. We are an open book, and we stay in your corner — because you don’t have to do this alone.
12 Months Membership to Q+A Implementation calls
$9,997 value!
Get personalized, AI-powered creative direction — trained on our signature Plan, Style, Create™ method — to help you brainstorm, organize, and refine your brand shoot ideas fast.
Whether you’re prepping a full shoot deck or stuck on styling, this assistant helps you translate the brand story into a polished, pro-level plan your clients will love.
The Brand Shoot Planning Assistant (Powered by AI)
Priceless!
Priceless!
TOTAL BONUS VALUE:
$12,491!
WHEN YOU ADD IT ALL UP, THAT'S A
$14,988!
TOTAL VALUE OF:
Incredibly small compared to the business you'll be building!
When you enroll today, you’ll get access to everything for just:
$1999
ENROLL NOW + pay in full
ENROLL NOW + pay MONTHLY
$499
exclusive sale price!
sale price!
ENROLL NOW with ELITE
What's Included:
The 7 Core Training Modules
($2,497 Value)
The Brand Questionnaire
($99 Value)
The Brand Photoshoot Planning Template
($249 Value)
Private Student Facebook Community
(Priceless)
4 Live Brand Consultation Recordings Training
($1,497 Value)
12 Months Access to Monthly Q+A Calls
($9,997 Value)
Brand Photoshoot Planning Assistant (Powered by AI)
(Priceless)
8 Interactive LIVE Group Coaching Calls
($3,997 Value)
(x2) Planning Feedback Sessions (E+J Personally Review Your Plans)
($1,997 Value)
6-Figure Sales Psychology Training Access
($997 Value)
$199
$499
3 Monthly Payments of
ONE-TIME PAYMENT OF
MOST POPULAR!
LIMITED SPACE!
PAY OVER TIME
👇 Multiple Ways to Join: 👇
The 7 Core Training Modules
($2,497 Value)
The Brand Questionnaire
($99 Value)
The Brand Photoshoot Planning Template
($249 Value)
Private Student Facebook Community
(Priceless)
4 Live Brand Consultation Recordings Training
($1,497 Value)
12 Months Access to Monthly Q+A Calls
($9,997 Value)
Brand Photoshoot Planning Assistant (Powered by AI)
(Priceless)
8 Interactive LIVE Group Coaching Calls
($3,997 Value)
(x2) Planning Feedback Sessions (E+J Personally Review Your Plans)
($1,997 Value)
6-Figure Sales Psychology Training Access
($997 Value)
$1999
ONE-TIME PAYMENT OF
The 7 Core Training Modules
($2,497 Value)
The Brand Questionnaire
($99 Value)
The Brand Photoshoot Planning Template
($249 Value)
Private Student Facebook Community
(Priceless)
4 Live Brand Consultation Recordings Training
($1,497 Value)
12 Months Access to Monthly Q+A Calls
($9,997 Value)
Brand Photoshoot Planning Assistant (Powered by AI)
(Priceless)
8 Interactive LIVE Group Coaching Calls
($3,997 Value)
(x2) Planning Feedback Sessions (E+J Personally Review Your Plans)
($1,997 Value)
6-Figure Sales Psychology Training Access
($997 Value)
What BPB Photographers Are Saying...
My biggest wins were last month: photographing for Baskin Robbins and finally traveling for brand photography. I have a few more travel plans coming up. And I'm going to be on a few podcasts! Two years ago when I joined your program, this was all just a dream!
- renee B.
I just finished the course and wanted to tell y’all that you NAILED IT! The brand photography market was in desperate need of better educational content and you really came through! The live demos were my FAV and I’m so excited to be a part of your growing community!
- Rachel J.
"I just had to share a win. Coming from the wedding background, Commercial/Branding photography is out of the norm for me. But today, I just wrapped a 45 minute call with a brand we're so excited to work with! And get this, not only did they book our full day rate, but the cost of the photos is blowing my mind! In wedding photography it's rarely done this way and I wouldn't have known where to even begin, but this course has really helped. I honestly would have lost out on thousands! Thanks Erica + Jon!"
- Ben C.
Want to see
Results like this?
real STUDENT BRAND SESSION
Brand Photography Bootcamp
"Brand Photography Bootcamp equipped us perfectly..."
We loved how the bootcamp helped us stay organized and effectively communicate with clients about their vision and how we could bring it to life. While we are experts in weddings, having shot over 700 of them, brand photography is a different ballgame. The bootcamp boosted our confidence, shifting our approach from a wedding-focused mindset to a more intentional and deliberate strategy. Unlike the documentary style of wedding photography with occasional guidance, brand photography requires a different level of planning and execution, and the bootcamp equipped us perfectly for that transition.
- brian + katrina b.
Photos by Wild Trail Studio
real LIFE STORY
E+J COMMUNITY
"They Gave Me All The Tools I Needed To Not Only Prepare And Execute But Also To Get Shoots!"
Brand Photography Bootcamp made it so I was able to hit the ground running. They gave me all the tools I needed to not only prepare and execute the photoshoot but also how to get photoshoots!
I love how professional they are in the way they do things. With their course I immediately felt more prepared when it comes to the planning process, client care and how to operate. They answered all my questions as well as things I didn't even think of.
Additionally, after I completed BPB, there were 3 things I took with me that prove to be invaluable to my business:
ONE, is the E+J Student Community Facebook group where I can relate with other photographers and even get their opinions with something on the fly.
TWO, is the Implementation Group Coaching Calls where I can replay past group chats or even hop on myself to chat with Erica + Jon live.
THREE, my personal favorite, is their Brand Photoshoot Planning Template which is a Canva template I use to create a visualization of the shoot day. I customize each one to fit with that specific client and I use it EVERY SHOOT!
I highly recommend the course to anyone wanting to get into brand photography!
- cody o.
Photos + Video by Cody Owen Captures
GIVE ME THE BLUEPRINT!
Wondering if Bootcamp is Right for you?
Let's talk.
BOOK A CALL
We want you to feel great about your decision to join, so we've opened up our calendar so you can ask any questions you have about Bootcamp.
We’re standing by and ready to chat with you…
We’ve personally made the transition from lifestyle and wedding photography into the brand photography space and today run a thriving, life-giving, multiple 6-figure brand photography business.
Today, our work with brands like the Chicago White Sox, Fabletics, Soft Scrub and Snuggle has been featured on billboards, utilized on storefront signs and published in magazine spreads across the country. Our own story of transition from lifestyle and wedding photography to multi-6 figure success in brand photography has inspired us to help photographers just like you create incredible, life-giving businesses in the brand photography space.
Hey! We're Erica + Jon -
brand photographers, educators, and creators
of Brand Photography Bootcamp.
Get to know your teachers
As Seen on:
We've Been Where You Are...
We didn’t start out as brand photography experts — far from it. We were wedding photographers just beginning to dip our toes into the brand world, drawn in by the potential we saw but totally unsure how to navigate it. We figured if we knew how to use a camera, we’d be fine. But time after time, we walked away from shoots feeling like something was missing — the clients weren’t aligned, the sessions felt more like a job than a creative outlet, and the final galleries didn’t reflect what we knew we were capable of.
We felt stuck in a loop, attracting the same types of clients and quietly wondering if we had what it took to make this work.
We showed up to photograph a family-focused brand with no clear direction and a location that looked nothing like the aesthetic the client wanted. It was dark, cramped, and uninspiring — and we knew before we even clicked the shutter that we couldn’t deliver what they were hoping for. Driving home that day, we realized the problem wasn’t our skill — it was our approach. Brand clients didn’t need us to just show up and capture what was in front of them. They needed us to lead. That was the moment Brand Image Storytelling was born — our Plan, Style, Create™ framework that gave us the clarity to uncover each client’s unique story, prepare for every shoot like pros, and bring their brand to life in the final images.
then Came the Shoot that changed everything...
And this is the exact success path you will be shown inside Brand Photography Bootcamp!
Once we put this system in place, everything changed...
Our shoots became more creative and strategic. Our confidence grew. Our results spoke for themselves — and they started attracting bigger, better clients.
Before we knew it, we were working with celebrity talent, pro sports teams, and household-name brands who told us our process made us their favorite photographers of the year.
And then came the DMs and emails from other photographers asking how we did it. That’s when we knew: we had to share this. Brand Photography Bootcamp was built to pass that system on — so other photographers could stop winging it, step into the creative leadership brands are craving, and build thriving businesses doing work they’re proud of. Because it’s not just about income. It’s about impact, freedom, and finally feeling like your talent is being seen for what it’s worth.
real LIFE STORY
E+J COMMUNITY
"IT WAS LITERALLY INCREDIBLE. OUR CLIENT IS ALREADY RAVING!"
We were able to book our first ever brand photography client and it went awesome. Literally awesome. Just crushed the consult call, the Planning call. We were able to send over our resource for posing, the location, any kind of outfit inspiration. The guide was SO good. There was no emailing back and forth between us the client because it knocked out all the questions. We knew that we had implemented the whole system that you had taught us and our client blew us away... Just following your process, it was a home run!
- chase + grayson
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real LIFE STORY
E+J COMMUNITY
"I honestly would have lost out on thousands!"
"I just had to share a win. Coming from the wedding background, Commercial/Branding photography is out of the norm for me. But today, I just wrapped a 45 minute call with a brand we're so excited to work with! And get this, not only did they book our full day rate, but the cost of the photos is blowing my mind! In wedding photography it's rarely done this way and I wouldn't have known where to even begin, but this course has really helped. I honestly would have lost out on thousands! Thanks Erica + Jon!"
- ben c.
real LIFE STORY
E+J COMMUNITY
"tHIS COURSE HAS HELPED ME TRANSFORM MY MINDSET"
Brand Photography Bootcamp has helped me transform my mindset from photographing weddings to businesses. The planning resources helped me structure my initial conversations with clients and it really impressed them how prepared I was! The Canva template was easy to use and customize. The biggest reward has been seeing the businesses use the photos and grow!
- jessie s.
I’ve taken other photography courses before… how is this different?
Most courses teach how to take better photos. Brand Photography Bootcamp is about how to think, plan, and execute like a creative strategist so you can lead premium brand shoots — and charge accordingly. We’re not just handing you tips and tricks — we’re giving you a repeatable system to transform how you work with brands and elevate your value. You won’t just be a better photographer — you’ll become the go-to creative partner your clients can’t wait to hire again.
Frequently Asked Questions
Do I need to have brand photography experience to join?
Not at all. In fact, many of our students came from weddings, families, or even part-time photo gigs — and felt unsure about how to break into the brand world. Bootcamp is designed to meet you where you are and show you how to pivot your existing skills into brand photography success — even if you’re starting from scratch. If you can use a camera, we’ll show you how to make it print money serving brands.
What if I don’t have any clients yet? Will this still work for me?
Absolutely. Bootcamp is designed to help you land your first premium client — even if you’ve never shot a brand session before. We’ll walk you through how to plan, prep, and deliver a strategic brand shoot from scratch. You’ll finish with a repeatable process, templates you can plug right into your biz, and the confidence to lead a $3K+ shoot with clarity and ease.
I’m super busy right now… what if I don’t have time to complete the course?
We’ve got you. When you join, you get instant, unlimited lifetime access to the full Bootcamp training — including all modules, downloads, templates, and bonuses. You can move at your own pace and revisit the material whenever you need it. Whether you want to binge it in a weekend or work through it step-by-step, the content is ready when you are.
How do I know this will actually work for me? IS IT REALLY RISK FREE?
That’s exactly why we offer the 60-Day Client-Ready Confidence Guarantee.
When you show up and complete the training, you’ll walk away with a complete shoot plan, a polished pre-production process, and the creative confidence to lead your first $3K+ brand session — even if you’re just starting out. If, after completing the work, you don’t feel fully prepared, we’ll refund your investment.
For full terms and conditions, click here.
Is this just a bunch of theory, or will I actually see how to implement it?
You’ll get both the strategy and the real-world execution.
Yes, you’ll learn through easy-to-follow video lessons — but you’ll also see us apply what we teach in 4 real behind-the-scenes brand shoots (personal, product, food, and service-based brands). You’ll watch how we plan, direct, and shoot in real time. Plus, you’ll get access to the exact templates we use in our business, and our custom Planning GPT Bot to help you brainstorm, organize, and prep shoot plans faster than ever.
What kind of support will I get if I get stuck or have questions?
You won’t be left to figure this out alone. When you join Bootcamp, you get:
• Access to our Private Student Facebook Community for connection, feedback, and support
• 12 months of LIVE Q&A Implementation Calls with us to get your questions answered in real time
• Our Planning GPT Bot to help you instantly ideate and structure client-ready shoot plans
• And a full library of plug-and-play templates to make the whole process faster and easier
We’re in this with you — every step of the way.
Let's do this thing.
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