Typical Brand Photographer Pricing:
Brand Photographer Using Priced for Profit:
Hourly Rate: $250
4 Hour Shoot
$1,000 - Total Hourly Rate x 4
- No Value Adds
- $500 Full Commercial Use Included
- $150 Uncaptured Expenses
Real Total: Only $350
Hourly Rate: $250
4 Hour Shoot
$1,000 - Creative Rate
+ $500 - Value Adds
+ $500 - Usage Fee
+ $150 - Expenses + Markup
Total: $2,150
So we're great with our cameras and we're comfortable talking creative and even sales with our customers...but exactly none of that used to matter in our business, because we were using the wrong pricing model to quote jobs.
We used to price like most photographers and just charge an hourly rate. Until we realized we were literally leaving thousands of dollars on the table. And the only reason they weren't ours was because we weren't asking for them.
We spent countless hours, lost proposals, and thousands on coaches to help us finally figure out how to price for brands, and when we did - everything changed. Now, it's your turn.
The biggest reason we book 5-figure shoots is because our procing model accounts for 100% of the work we are doing.
So we're great with our cameras and we're comfortable talking creative and even sales with our customers...but exactly none of that used to matter in our business, because we were using the wrong pricing model to quote jobs.
We used to price like most photographers and just charge an hourly rate. Until we realized we were literally leaving thousands of dollars on the table. And the only reason they weren't ours was because we weren't asking for them.
The complete 4 Building Block Pricing System™ that makes custom quoting simple, repeatable, and profitable no matter what type of brand photography project lands in your inbox.
Quote 99% of brand photography projects in 5 minutes or less without guessing, undercharging, or spending hours building custom proposals from scratch.
Step-by-step pricing formulas that calculate your actual numbers — not vague pricing theory or "charge what you're worth" advice.
Discover your Creative Rate and finally understand what your time is worth so you can stop pulling numbers out of thin air and start pricing with confidence.
Learn how to charge for Value Add Services you're already providing for free (most photographers are leaving hundreds or thousands of dollars on the table every single shoot).
A complete breakdown of Image Licensing without the confusing legal jargon so you can finally understand how brands actually pay for image usage.
How to calculate image licensing fees based on the client, usage, territory, and marketing scope so your pricing grows alongside your clients' businesses.
The pricing strategy that allows your revenue to scale without constantly shooting more sessions (this is the pricing lever most photographers never learn).
A framework for identifying every project expense before you send a quote so unexpected costs stop eating into your profits.
How to turn expenses into revenue opportunities instead of profit killers by properly structuring production costs, outsourcing, locations, props, talent, and more.
Pricing nuances for Personal Brands, Commercial Brands, Product Brands, and Stock Photography so you know exactly how pricing should change depending on the type of client you're serving.
The money mindset shifts that eliminate pricing anxiety and self-sabotage so you stop projecting your own budget onto your clients.
How to confidently present premium pricing without feeling pushy, salesy, or apologetic when discussing investment with prospects.
Real-world examples and pricing breakdowns from actual brand photography projects so you can see exactly how the framework works in practice.
Action plans for every module so you're never left wondering what to do next or how to implement what you've learned.
The complete 4 Building Block Pricing System™ that makes custom quoting simple, repeatable, and profitable no matter what type of brand photography project lands in your inbox.
Quote 99% of brand photography projects in 5 minutes or less without guessing, undercharging, or spending hours building custom proposals from scratch.
Step-by-step pricing formulas that calculate your actual numbers — not vague pricing theory or "charge what you're worth" advice.
Discover your Creative Rate and finally understand what your time is worth so you can stop pulling numbers out of thin air and start pricing with confidence.
Learn how to charge for Value Add Services you're already providing for free (most photographers are leaving hundreds or thousands of dollars on the table every single shoot).
A complete breakdown of Image Licensing without the confusing legal jargon so you can finally understand how brands actually pay for image usage.
How to calculate image licensing fees based on the client, usage, territory, and marketing scope so your pricing grows alongside your clients' businesses.
The pricing strategy that allows your revenue to scale without constantly shooting more sessions (this is the pricing lever most photographers never learn).
A framework for identifying every project expense before you send a quote so unexpected costs stop eating into your profits.
How to turn expenses into revenue opportunities instead of profit killers by properly structuring production costs, outsourcing, locations, props, talent, and more.
Pricing nuances for Personal Brands, Commercial Brands, Product Brands, and Stock Photography so you know exactly how pricing should change depending on the type of client you're serving.
The money mindset shifts that eliminate pricing anxiety and self-sabotage so you stop projecting your own budget onto your clients.
How to confidently present premium pricing without feeling pushy, salesy, or apologetic when discussing investment with prospects.
Real-world examples and pricing breakdowns from actual brand photography projects so you can see exactly how the framework works in practice.
Action plans for every module so you're never left wondering what to do next or how to implement what you've learned.
The complete 4 Building Block Pricing System™ that makes custom quoting simple
Quote 99% of brand photography projects in 5 minutes or less without guessing
Step-by-step pricing formulas that calculate your actual numbers
Discover your Creative Rate and finally understand what your time is worth
Learn how to charge for Value Add Services you're already providing for free
A complete breakdown of Image Licensing without the confusing legal jargon
How to calculate image licensing fees
The pricing strategy that allows your revenue to scale
A framework for identifying every project expense
How to turn expenses into revenue opportunities instead of profit killers
Pricing nuances for Personal Brands, Commercial Brands, Product Brands, and Stock Photography
The money mindset shifts that eliminate pricing anxiety
How to confidently present premium pricing
Real-world examples and pricing breakdowns
Action plans for every module
The complete 4 Building Block Pricing System™ that makes custom quoting simple
Quote 99% of brand photography projects in 5 minutes or less without guessing
Step-by-step pricing formulas that calculate your actual numbers
Discover your Creative Rate and finally understand what your time is worth
Learn how to charge for Value Add Services you're already providing for free
A complete breakdown of Image Licensing without the confusing legal jargon
How to calculate image licensing fees
The pricing strategy that allows your revenue to scale
A framework for identifying every project expense
How to turn expenses into revenue opportunities instead of profit killers
Pricing nuances for Personal Brands, Commercial Brands, Product Brands, and Stock Photography
The money mindset shifts that eliminate pricing anxiety
How to confidently present premium pricing
Real-world examples and pricing breakdowns
Action plans for every module
(Actual quotes for booked jobs from our business - sent only 2 months apart after putting this pricing model in place):
(Actual quotes for booked jobs from our business - sent only 2 months apart after putting this pricing model in place):
BEFORE
AFTER
That's an $8,737 difference!!
That's an
$8,737 difference and...
By the end of the project, it totaled $15,765!
By the end of the project, it totaled $15,765!
Note: This program is educational. Results not typical. Individual results vary based on effort, experience, and implementation. No income or performance results are guaranteed. Any testimonials, results, or examples shared represent individual experiences and are not guarantees.
Note: This program is educational. Results not typical. Individual results vary based on effort, experience, and implementation. No income or performance results are guaranteed. Any testimonials, results, or examples shared represent individual experiences and are not guarantees.
Action Plans and Worksheets for Everything You Learn!
Calculators and Tools for Pricing!
New Brand Photographers: Use Priced for Profit to start pricing brand inquiries right from the start! (No need to miss out on revenue before implementing this!)
New Brand Photographers: Use Priced for Profit to start pricing brand inquiries right from the start! (No need to miss out on revenue before implementing this!)
Established Brand Photographers: Use this program to maximize your profitability. You're already doing things in business you could be charging for and increasing revenue (without working more!)
Established Photographers: Use this program to maximize your profitability. You're already doing things in business you could be charging for and increasing revenue (without working more!)
and regularly book brand photography sessions with brands investing thousands of dollars per shoot.
Dream clients that once felt out of reach and unattainable are now regular customers.
and regularly book brand photography sessions with brands investing thousands of dollars per shoot.
Dream clients that once felt out of reach and unattainable are now regular customers.
"Using Erica + Jon’s Pricing Worksheet and formulas, I was able to establish the building blocks for custom pricing and determine my rates in a way that made sense like never before.
I quoted the project feeling confident I wasn’t leaving money on the table or compromising my value.
I got the $21 THOUSAND DOLLAR job!"
It’s a game-changer knowing I can move forward with more confidence and clarity with custom quotes in the future.
- Sarah T.
Sarah booked a $21,000 job! 😮
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