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We're Erica + Jon!

But it’s Jon and Erica in our day-to-day lives. :) 

We help photographers build brand photography businesses and use their cameras as the gateway to impact both in front of and beyond their cameras.

Stop Moving the Goalposts!

But it’s Jon and Erica in our day-to-day lives. :) 

We help photographers build brand photography businesses and use their cameras as the gateway to impact both in front of and beyond their cameras.

HEY, WE'RE ERICA+JON!

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Why You’ll Never Feel Successful If You Never Stop to Take Inventory

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🎧 Apple Podcasts | Spotify | YouTube

What if the fastest way to grow isn’t by moving faster?

We don’t usually think that way.

We’re conditioned to believe that growth comes from doing more, pushing harder, finding the next opportunity, or setting the next goal. As entrepreneurs, that feels normal. In a lot of ways, it’s what got us here in the first place.

But over the years, we’ve started to notice something about ourselves.

Somewhere along the way, we got really good at moving the goalposts.

We’d reach a goal we’d been chasing for months, sometimes years, and instead of slowing down long enough to appreciate it, we’d set a new one. Before we ever let ourselves enjoy where we were, our minds had already moved on to where we weren’t yet.

The strange part is that nothing about our business changed in those moments.

Only our perspective did.

In this episode, we’re talking about why that happens, what it slowly steals from us as entrepreneurs, and why taking inventory might be one of the healthiest habits you can build into your business.


This episode is for you if…

  • You always feel like you’re behind, even when things are going well.
  • Every business milestone seems exciting for about five minutes before you’re chasing something else.
  • You’ve accomplished more than you ever imagined, but it rarely feels that way.
  • Comparison has quietly started shaping the goals you’re pursuing.
  • You want to build a business that grows without constantly feeling like you’re falling short.

In this episode…

  • A simple practice that’s helping us enjoy the business we’re building instead of always wishing we were somewhere else.
  • The story of a friend who taught us what it looks like to truly pause and recognize how far you’ve come.
  • Why entrepreneurs naturally move the goalposts on themselves.
  • How comparison slowly changes the goals we’re chasing.
  • The connection between gratitude, confidence, and imposter syndrome.
  • Why slowing down doesn’t kill momentum. Sometimes it creates it.

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