the planning and styling course

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Confidently Plan + Style for Brand Photoshoots

(without never-ending email chains, crippling brand confusion, or fear of styling outside your comfort zone)

WITH ONE PHONE CALL

HEY,

You with the camera!

No need to convince you that the weekend wedding hustle isn't sustainable forever or that brand photography is a rapidly growing opportunity.

After all, you already see that every brand and business is now focused on content marketing and that someone somewhere is using their camera to create that imagery.

You've probably also heard that the digital marketing industry alone is worth roughly $117 BILLION DOLLARS and growing

If you’re a brand photographer, wedding/lifestyle photographer, or brand new to photography and looking to generate life-changing income without sacrificing your weekends, then you already know that you need to be working with brands.

Even though the reasons to pursue brand photography are obvious, the path to doing it successfully is anything but...

LISTEN UP

Perhaps in your most courageous moments, you have made a personal commitment to start. You've put together collection ideas, reached out to local influencers, or even shot for a friend's brand.

If you're really committed, maybe you've even started sharing your intentions to work with brands on social media or reached out to local brands for collaboration opportunities. But even with the best intentions, most would-be brand photographers end up getting frustrated, stop pushing forward, and allow others to swoop in and fill the void in the industry.

brand photography?

yes!

HERE'S WHY MOST WOULD-BE BRAND PHOTOGRAPHERS END UP FRUSTRATED:

Without a super clear understanding of the difference between wedding and lifestyle photography and brand photography, and without a step-by-step planning process, most would-be brand photographers get completely lost.

They fall victim to misunderstanding the brand photography industry and grow weary of sending dozens of back-and-forth emails with their clients while still feeling like they don't know how to serve them well.

HERE'S WHY THAT BECOMES SUCH A PROBLEM:

As a new photographer, or even as an established lifestyle photographer, you begin to feel like being successful in the brand photography space is impossible. But the moment you feel that way isn't the time to give up and fold.

With the brand photography opportunities growing at a massive rate, figuring out how to operate within it is what you need to do. And luckily for you, there are very few people out there actually doing it right.

It's time to do what you've always done and few others actually do...persevere and figure it out! (Without making the same mistakes others are making)

AND EXACTLY HOW TO MOVE PAST THEM!

01

I DON'T HAVE NATURAL STYLING TALENT 

How do I work with food? What about styling products?

These are just a couple of the many questions you'll face along the way. Most would-be brand photographers let questions like these intimidate them and freeze them in their tracks. But as we already pointed out, styling can be taught. Time to get over fear, commit to learning, and release your inner stylist!

Styling compelling images is a work of art, but just like any art form, it can be taught.

The 3 False Mindsets Most Would-Be Brand Photographers Have

02

I'M KNOWN AS A LIFESTYLE/WEDDING PHOTOGRAPHER

Becoming a brand photographer does mean learning a new side of the industry and there are many stumbling points along the way. But transitioning from wedding or lifestyle photography doesn't have to be one of them.

But relying on shooting skills alone won't get you all the way there. There are many fundamental mindset shifts you'll need to make to be successful in brand photography, but getting those right can set you up for long term success in a growing industry. Time to buckle down, be open to new ideas, and master them!

If you are already known as a wedding or lifestyle photographer, you've already won half the battle - you can shoot!

03

brands are difficult

Who are they trying to talk to? What images do they need? Who's handling what with planning?

These are just some of the many questions you'll have to answer along the way. Oftentimes, would-be brand photographers have the fundamental skills needed to execute great photos, but don't know how to communicate with brand to plan and style a photoshoot that meets their needs. Questionnaires fall short and emails rack up with still unanswered questions.

Time for a phone consult strategy to get straight to the details, and a blueprint for how to conduct them effectively!

Working successfully with brands requires you to understand the brand well enough to be the brand.

want us to give it to you straight?

Even though the brand photography space is massive and growing rapidly, not everyone will get it right. A few people will find success in the brand space while many others will burn out and quit. The main reason for this, as you've likely seen or maybe even experienced yourself, is that while the barriers for entry are as low as simply owning a camera...

... the barriers to effective execution are fairly high.

But as long as you can avoid the biggest hang ups that turn away most would-be brand photographers, you can find incredible opportunity. Opportunity that allows you to have freedom to work Monday through Friday, shoot less and make more, and make a lasting impact while increasing your level of experience as a photographer.

The key ingredients to all of this are understanding the major differences in the brand industry as a photographer and learning how to prepare, plan, and style effectively.

And with your permission, that's what we'd love to show you how to achieve.

BY ERICA+ JON

THE PLANNING + STYLING COURSE

How to get inside a brand's head and style photos to build their brand.

introducing...

because we've been there...

We've taken everything we've learned from transitioning from wedding and lifestyle photography and building a six-figure brand photography business working with professional sports teams and household brand names, and channeled it into a comprehensive, step-by-step course that not only teaches you high level theory, but also shows you the actual execution of those principles.

THE PLANNING + STYLING COURSE ISN'T JUST A TRAINING PROGRAM. IT'S A FUNDAMENTAL IMPLEMENTATION PROGRAM.

Yes, you'll learn the major mindset and perspective shifts a brand photographer needs to make and learn strategies, but more importantly, you'll be equipped with real resources and hands on learning experiences that will dramatically improve your processes.

The end result: confidence in understanding how to plan, style, and create marketing imagery for brands.

This isn't just textbook teaching. Not only will you learn our best styling tips, but you'll see them implemented in 3 Live-Styling videos for 3 separate brands.

TEACHES STYLING PRINCIPLES AND HANDS ON LEARNING...

Goodbye email chains and empty questionnaires. You'll learn exactly how we talk to brands and receive the same resources we use to plan their brand sessions.

GIVES YOU A BLUEPRINT FOR TALKING TO BRANDS...

Whether you are just getting started or are transitioning from lifestyle and wedding photography, we'll let you in on the main perspectives you'll need to be successful.

DRAWS OUT THE DIFFERENCES OF BRAND PHOTOGRAPHY...

The Planning + Styling Course is the ONLY program of its kind that... 

Perspective Shift

A complete, head-to-toe overview of the necessary perspective shifts needed in order to be wildly successful as a brand photographer.

— 3 Complete Mindset Shifts you can implement into your business that set you up for success.
— The brand new context that brought us freedom to focus less on unimportant insecurities and more on creating long-lasting client relationships.
— A new realization that took us forever to learn and now helps to increase profits from every job.

MODULE HIGHLIGHTS:

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Getting Inside the Brand's Head

A thorough overview of one of the most common challenges among brand photographers: Understanding the Brand You're Working With.

— A framework for finally understanding the brand.
— The E+J Brand Questionnaire: A step-by-step template for talking to brands and getting every detail.
— Strategies for discovering your client's specific imagery preferences.

MODULE HIGHLIGHTS:

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Preparing for a Brand Shoot

Our start-to-finish process for ensuring all pre-production elements are taken care of and no detail is left unchecked.

— E+J Tips and Tricks: The best and most overlooked pre-production items that are missed and our updated E+J Gear List to make sure you have what you need.
— The E+J Photoshoot Planning Template: A fully customizable InDesign template for you to deliver to your clients, creating a "WOW" presentation and an organized shoot.
— Completely new and redesigned E+J Personal Brand Photoshoot Shot List to make sure every photo is pre-planned and captured.

MODULE HIGHLIGHTS:

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Styling 101

Our incredibly thorough guide to executing those photoshoot plans and creating impactful imagery for your clients.

— The 4 Main Principles of Styling we employ on every single shoot to make sure our photos are on point.
— Specific styling training for working with products and how to avoid easy pitfalls.
— How to work with food photography, including styling tips and missteps you can avoid by learning in advance!
— And entire section dedicated to working with Personal Brands and how to create variety for crazy amounts of content!

MODULE HIGHLIGHTS:

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Live Styling

We're taking the learning out of the classroom and into real life photoshoots!

— Watch 3 Different Types of Brands Styled Live and experience 'fly-on-the-wall' behind the scenes access to our decision making process in real time.
— Includes styling demos for a Food Brand, Product-Based Brand, and a Personal Brand.
— Learn by watching over our shoulders while we implement Planning + Styling Course principles and make adjustments as we work on the fly - even as we know nothing about the brands in advance.

MODULE HIGHLIGHTS:

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VIEW MODULE:

HERE'S HOW IT ALL BREAKS DOWN:

LET US BE 100% REAL WITH YOU

The Planning + Styling Course is the most comprehensive program of its kind, built for serious and ambitious photographers ready to dominate the brand photography space. Our community is filled with motivated entrepreneurs open to new ideas that can catapult them to success. When you join, you'll become one of them.

RISK—FREE guarantee

30 day

By the end of 30 days, you will have had ample time to work through The Planning + Styling Course content and begin implementing our ideas and processes with real clients.

If you don't feel that The Planning + Styling Course has helped prepare you for success in preparing, planning, and styling as a brand photographer, simply reach out to us, show us you put in the work, and we'll refund your investment. Full Details Here.

HERE'S THE DEAL

THE E+J

Rachel J. / Brand Photographer

"I just finished the P+S course and wanted to tell y’all that you NAILED IT! The brand photography market was in desperate need of better educational content and you really came through! The live demos were my FAV and I’m so excited to be a part of your growing community!"

Rachel J. / Brand Photographer

"Not only are these two amazing photographers, but their heart for education and sharing their knowledge is unparalleled! The phrase "you don't know what you don't know" was never so true! Thank you again Erica + Jon for your time, expertise, and heart for others — I so appreciate it!"

when you enroll today:

here's what you're gettimg

BY ERICA+ JON

The Complete Planning + Styling Course

You'll get access to all 5 learning modules, resources, guides, templates and everything you need to plan and style for brand clients with ease.

$1,500
value!

Limited Time Bonuses

Receive our own step-by-step questionnaire we use with our own clients to plan and prepare.

THE E+J BRANDING QUESTIONNAIRE

$99 VALUE!

A fully customizable InDesign template to bring all of the details together and wow your clients.

THE E+J BRAND PHOTOSHOOT PLANNING TEMPLATE

$249 VALUE!

Receive our own step-by-step questionnaire we use with our own clients to plan and prepare.

THE E+J BRANDING QUESTIONNAIRE

This is where you will interact with like-minded brand photographers, trade feed back, and give and receive encouragement along the way. PLUS 30 days of exclusive email support with Erica + Jon!

PRIVATE PLANNING + STYLING COURSE FB GROUP + 30 DAYS EXCLUSIVE EMAIL SUPPORT WITH E+J

$899 VALUE!

Incredibly small compared to the business you'll be building!
But when you enroll today, you’ll get access to everything for just:

$469

ENROLL NOW + pay in full

ENROLL NOW + pay MONTHLY

One-Time Payment of $329

3 Monthly Payments of $115

TOTAL BONUS VALUE:

$1,247!

WHEN YOU ADD IT ALL UP, THAT'S A VALUE OF:

$2,747!

$329

WERONIKA B. / Photographer

"I just finished watching all of the videos in the course and I AM SO HAPPY! The Planning and Styling Course is full of value, lots of very useful tips and inspiration! Motivated me to make a couple of changes to my process after watching most of the videos on the same day I got the course! Highly recommended!"

SARAH G. / FOOD Photographer

"I searched for photographers all over the country when looking for advice on how to start my own photography business. Their expertise in brand photography was obvious and I'm grateful that I had the chance to learn from them. After our call I made just a few of their suggested changes and saw results the very next day. I highly recommend working with Erica + Jon!"

the Planning + Styling Course is perfect for your if...

01. You already have a successful photography business

...but you're tired of the weekend hustle that wedding + lifestyle photography requires and want to reclaim your weekends and family time.

02. You ARE CURRENTLY A BRAND PHOTOGRAPHER

...but fund yourself consistently frustrated with the process of truly understanding your brand clients.

03. You are brand new to photography

...but know that brand photography is the path you want to take. You want to avoid easy pitfalls and mistakes and build it right the first time.

04. You recognize that success in brand photography

...is more than camera settings and posing techniques and want to position yourself for success.

05. You don't mind having pre-existing beliefs challenged

...in order to create real, lasting, and impactful growth in your business.

06. You don't mind having fun while learning

...and welcome the idea of interacting with a supportive and engaging community of like-minded brand photographers.

If you find yourself raising your hand in agreement with any of the statements above, you're in a perfect position to enroll in The Planning + Styling Course and transform your photography business!

as a photographer, how important is it for me to help my clients plan in advance?

As full-time commercial brand photographers who have worked in a wide array of brand photoshoots, we can tell you with 100% confidence that planning is one of the most important parts of the brand photoshoot process. In fact, we typically tell clients that the success of their photoshoot will be at least 50% planning and preparation and 50% execution on the day of the shoot. It's that important!

Frequently Asked Questions

WILL THIS COURSE TEACH ME EVERYTHING I NEED TO KNOW FOR PLANNING A SUCCESSFUL BRAND SHOOT?

The Planning + Styling Course is the only course of its kind that covers planning and styling from head to toe for brand photographers. Not only do students receive our course curriculum content, they also receive our exact systems, processes, and resources for planning a brand photoshoot from start to finish!

WILL I FEEL MORE CONFIDENT STYLING AFTER COMPLETING THIS COURSE?

Not only does The Planning + Styling Course cover how to plan and prepare, we also go in-depth with hands on styling education! We walk you through styling tips and specific styling education for styling products, food, and people! Additionally, Module 5 is ALL behind the scenes video of us on the job working with and styling for brands. You'll see up close and in real-time exactly how we style for brands. 

HOW LONG DOES IT TAKE TO COMPLETE THE COURSE?

The Planning + Styling Course is self-paced. Once you enroll, you'll have instant access to all 5 Modules and all of the course resources. You're able to start right away and work at your own pace! We've designed The Planning + Styling Course to be completed over a 5 week period, completing one Module per week, but again, take it at your own pace!

IS IT REALLY RISK FREE?

The Planning + Styling Course is the most comprehensive program of its kind, built for serious and ambitious photographers ready to dominate the brand photography space. Our community is filled with motivated entrepreneurs open to new ideas that can catapult them to success. When you join, you'll become one of them.
Here's the deal, by the end of 30 days, you will have had ample time to work through The Planning + Styling Course content and begin implementing our ideas and processes with real clients.

If you don't feel that The Planning + Styling Course has helped prepare you for success in preparing, planning, and styling as a brand photographer, simply reach out to us, show us you put in the work, and we'll refund your investment. For full terms and conditions, click here.

Let's do this thing.

SO WHAT ARE YOU WAITING FOR?